http://www.seocopywriting.com/content-marketing/direct-reponse-copywriting/are-you-harnessing-the-power-of-you/ Drive more Web traffic. Boost your search engine rankings. Make more money. Online SEO copywriting training classes for freelance writers, small businesses and marketers. Mon, 20 May 2013 17:02:48 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://www.seocopywriting.com/content-marketing/direct-reponse-copywriting/are-you-harnessing-the-power-of-you/#comment-46942 Heather Tue, 08 Nov 2011 00:32:54 +0000 http://www.seocopywriting.com/?p=9193#comment-46942 Thanks, Steven. I see the “groupthink” strategy on a lot of B2B sites. Some folks assume that B2B copy “speaks” to a department or a group of people – and they forget that those departments are made up of individuals. It’s amazing how adding the word “you” to B2B content can make conversion rates soar.

]]> http://www.seocopywriting.com/content-marketing/direct-reponse-copywriting/are-you-harnessing-the-power-of-you/#comment-46935 Steven Evans Mon, 07 Nov 2011 13:55:26 +0000 http://www.seocopywriting.com/?p=9193#comment-46935 Great video. The power of “you” works wonderfully online, because unlike every other kind of marketing, online there’s only “me” and “you,” awww. “Group think” doesn’t cut it online.

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