Comments on: Does your Web SEO copy need a makeover?

By: Laura

Laura — Wed, 02 Mar 2011 20:10:51 +0000

Sarah, you are so right about this, ah, challenge! It can be difficult to get your copy “heard” when the website re-design gets underway…Glad to hear that you found this a great “attack plan” ==> love that fighting spirit!

By: Sarah Clachar

Sarah Clachar — Tue, 01 Mar 2011 17:56:36 +0000

I just want to second what Ray mentioned. Too often a redesign trumps copy revision when it comes to website redo’s.

this is a great attack plan for companies in getting this essential task going!

By: Heather

Heather — Mon, 28 Feb 2011 15:13:16 +0000

Hey, Ken-

It’s soooo true: You get what you pay for (as folks who paid for content mill writing have figured out.) Certainly, I have known some great “diamond in the rough” writers who didn’t charge what they should. At the same time, writers with experience charge more because they get results. They can provide it. They hit their deadlines and turn in copy that sings. And to your point, they are the ones who often get better conversion rates/rankings, too.

LOVE your compound interest analogy. Thank you!

By: Laura

Laura — Mon, 28 Feb 2011 05:57:11 +0000

Ken, hi! Thanks for your insight from the “other side of the table.” You’re absolutely right in that you do get what you pay for in terms of SEO copywriting, as you might expect with any profession. If this helps at all, Heather wrote a post specifically addressing what SEO copywriters can expect to earn, depending upon their experience: How to make money as an SEO copywriter | SEO Copywriting http://bit.ly/ginUnv You’ll find that it can range from $50 to $1,500/page — it’s really up to you to decide the level of expertise you need, and what you’re willing to pay for. A talented SEO Copywriter can pay their way many times over, as you noted. Thanks again for your comments

By: Pro Blogger News

Pro Blogger News — Mon, 28 Feb 2011 01:35:59 +0000

Does Your Web Seo Copy Need A Makeover…

[...]The problem as I se it: To many people focused on web design/re-design and not enough on web copy.[...]…

By: Ken Jansen

Ken Jansen — Sun, 27 Feb 2011 20:53:54 +0000

Hi Heather,

Additional things to consider. I view growing my website like putting money in the bank, (a good bank), where it is safe, secure, and pays me interest on my deposit. Not just interest, but compound interest. So my return grows all the time. There were three different writers for my site including me. The pages with the highest traffic and the highest conversion rates were written by the writer I paid the most. The investment has been outstanding. I paid her and the interest keeps mounting. The other pages ….meh, not as much investment, not as much return either. The ‘free’ pages…well. I am not going to say which ones I did, but if anyone reads the whole site – they would tell the difference.

Heather – if this part below is not appropriate for the scope of this blog – please feel free to edit or delete.

So what can people expect in price ranges for SEO copy writing? I see ranges from scary low on up. My best pages were about $200 a piece. The mediocre pages were around $100 a page.

Although my writing has improved, its nowhere near the quality of the person who make the best pages.

Thanks.

Ken

By: Heather

Heather — Thu, 24 Feb 2011 23:46:39 +0000

Thanks, Ray! Glad you liked the post.

By: Ray Litvak

Ray Litvak — Thu, 24 Feb 2011 22:50:01 +0000

Hi Heather,
Loved the post! The problem as I see it: Too many people focused on web design/re-design and not enough on web copy. Ironically, it’s the web copy and content that drives traffic and conversions. Just my 2 cents.
Best,
Ray