Comments on: Features vs. Benefits: leverage this conversions opportunity http://www.seocopywriting.com/content-marketing/features-vs-benefits-master-this-conversions-opportunity/ Drive more Web traffic. Boost your search engine rankings. Make more money. Online SEO copywriting training classes for freelance writers, small businesses and marketers. Wed, 22 May 2013 17:21:24 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Sh'zam! Transforming ordinary features into extraordinary benefits | SEO Copywriting http://www.seocopywriting.com/content-marketing/features-vs-benefits-master-this-conversions-opportunity/#comment-43594 Sh'zam! Transforming ordinary features into extraordinary benefits | SEO Copywriting Mon, 28 Feb 2011 10:28:27 +0000 http://www.seocopywriting.com/?p=6017#comment-43594 [...] last week’s video post, Features vs. Benefits, Heather pointed out that while we all can claim impressive features (i.e., facts) that we know make [...]

]]> By: Laura Crest http://www.seocopywriting.com/content-marketing/features-vs-benefits-master-this-conversions-opportunity/#comment-43556 Laura Crest Tue, 22 Feb 2011 16:50:48 +0000 http://www.seocopywriting.com/?p=6017#comment-43556 Hi Dave! Yes, that can be a challenge, to educate clients that they are neither immune nor the exception to fundamental copywriting “laws” such as the need to convey benefits to would-be customers! So much of our work is in client education, and while it can be exasperating, in the end (hopefully) the clients’ improved conversions will in turn “convert” them! Thanks so much for your comments :)

]]> By: Laura Crest http://www.seocopywriting.com/content-marketing/features-vs-benefits-master-this-conversions-opportunity/#comment-43547 Laura Crest Tue, 22 Feb 2011 03:31:42 +0000 http://www.seocopywriting.com/?p=6017#comment-43547 Ken, hi! Yes, you are absolutely right about speaking to a core emotion — and yes, especially in the B2C market. Thanks for your input. As always, your comments are much appreciated :)

]]> By: Ken Jansen Kansas City http://www.seocopywriting.com/content-marketing/features-vs-benefits-master-this-conversions-opportunity/#comment-43545 Ken Jansen Kansas City Tue, 22 Feb 2011 02:31:51 +0000 http://www.seocopywriting.com/?p=6017#comment-43545 Hi Heather and Laura,

Very nice article, as always. One thing I would add is to cover emotion too. Feature, Benefit and Emotion. Especially in B2C business. The large back seat with two rows of chairs (feature) provides room for the whole family to go on a trip (Benefit) and won’t that make your family happy Mr. and Mrs. car buyer? I think the benefit can help the sale when you bring out the emotion of having solved the problem.
Thank you.

]]> By: Dave Saunders http://www.seocopywriting.com/content-marketing/features-vs-benefits-master-this-conversions-opportunity/#comment-43544 Dave Saunders Tue, 22 Feb 2011 00:47:11 +0000 http://www.seocopywriting.com/?p=6017#comment-43544 Great summary of features vs benefits. As a copywriter I constantly run into clients who think their industry is the exception to the rule when it comes to communicating benefits to their market.

“But our customers only understand FEATURES!” Sheesh

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