Comments on: Overwhelmed? Go back to the marketing basics http://www.seocopywriting.com/content-marketing/how-to-go-back-to-the-marketing-basics/ Drive more Web traffic. Boost your search engine rankings. Make more money. Online SEO copywriting training classes for freelance writers, small businesses and marketers. Tue, 18 Jun 2013 00:31:58 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Heather http://www.seocopywriting.com/content-marketing/how-to-go-back-to-the-marketing-basics/#comment-45858 Heather Fri, 12 Aug 2011 00:49:17 +0000 http://www.seocopywriting.com/?p=7905#comment-45858 Exactly! I remember reading a client autoresponder – and there was a big, glaring typo in the first sentence. When I pointed it out, the client said that he never noticed it before – and it had been like that for *over two years.* Wow! I learned a valuable lesson that day… :)

]]> By: Ken Jansen http://www.seocopywriting.com/content-marketing/how-to-go-back-to-the-marketing-basics/#comment-45857 Ken Jansen Thu, 11 Aug 2011 21:44:33 +0000 http://www.seocopywriting.com/?p=7905#comment-45857 Hi Heather,

Another very useful post. I like the first one the most actually. Reviewing auto-responders and your materials to see if they need freshening up or not. We might be tired of seeing them, but others might not. On the other had, this particular verbage might float my boat, but make someone else fall asleep.

Thank you.

]]> By: Overwhelmed? Go back to the marketing basics | SEO Copywriting | freelance copywriting | Scoop.it http://www.seocopywriting.com/content-marketing/how-to-go-back-to-the-marketing-basics/#comment-45846 Overwhelmed? Go back to the marketing basics | SEO Copywriting | freelance copywriting | Scoop.it Wed, 10 Aug 2011 21:51:56 +0000 http://www.seocopywriting.com/?p=7905#comment-45846 [...] Overwhelmed? Go back to the marketing basics | SEO Copywriting Marketers have more marketing opportunities than ever before – but what happens when opportunity turns into overwhelm. Here's why you should go back to the basics before launching something new. (RT @heatherlloyd Overwhelmed? Source: http://www.seocopywriting.com [...]

]]> By: didik anak http://www.seocopywriting.com/content-marketing/how-to-go-back-to-the-marketing-basics/#comment-45819 didik anak Sat, 06 Aug 2011 22:26:48 +0000 http://www.seocopywriting.com/?p=7905#comment-45819 yeah Heather maybe you are right about it, before this i did love or addicted new shiny stuff without having a strong foundation. Now, i realize it and have got back to foundation and focus 2-3 method at once until master it.

]]> By: Heather http://www.seocopywriting.com/content-marketing/how-to-go-back-to-the-marketing-basics/#comment-45810 Heather Fri, 05 Aug 2011 19:32:47 +0000 http://www.seocopywriting.com/?p=7905#comment-45810 Eddie, that’s so cool! Thank you! I love the grain of sand analogy. :)

]]> By: Carolyn Frith http://www.seocopywriting.com/content-marketing/how-to-go-back-to-the-marketing-basics/#comment-45808 Carolyn Frith Fri, 05 Aug 2011 18:58:25 +0000 http://www.seocopywriting.com/?p=7905#comment-45808 Heather:

You’re absolutely right. It’s so hard to stay focused with all the options that we have available to us. That’s why we really have to go back to basics and create a marketing plan every year and stick to the tactics in the plan at least long enough to do them well and test them out.

Carolyn

]]> By: Eddie Stephens http://www.seocopywriting.com/content-marketing/how-to-go-back-to-the-marketing-basics/#comment-45806 Eddie Stephens Fri, 05 Aug 2011 11:24:55 +0000 http://www.seocopywriting.com/?p=7905#comment-45806 Great post, Heather. I was reminded of something I heard Jim Collins (the Good to Great book guy) say in a presentation. He wanted his insights and ideas to be “like an irritating grain of sand in people’s minds…around which a valuable pearl can be formed.” I think you get the drift.
Thanks for the “grain-of-sand.” Good insights to keep the “marketing ADD” under control.
Appreciate you. Thanks.

]]> By: Amy C. Teeple http://www.seocopywriting.com/content-marketing/how-to-go-back-to-the-marketing-basics/#comment-45802 Amy C. Teeple Thu, 04 Aug 2011 15:01:53 +0000 http://www.seocopywriting.com/?p=7905#comment-45802 Good stuff Heather!

It is always easy to lose your focus to the new shiny toy, but without reviewing your basics (and updating as needed), you may be making things more difficult, not easier).

While I have joined Google+, it is not my top priority right now. I have realized that I need to get “back to basics.” I have just had a new logo created and my website is in the middle of an overhaul.

One simple fix, that has been extremely helpful, was adding a portfolio page to my website. It’s nothing extravagant and will probably be expanded in the next few months, but having it has saved me so much time when people want to see samples of my work. Also, it allows me to appeal to those site visitors who may not have contacted me before because there were no writing samples available.

Thanks for the reminder.

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