Comments on: How to transform blah into bang with SEO copy editing

By: Laura Crest

Laura Crest — Tue, 22 Feb 2011 17:23:04 +0000

Yes, Nick, you are absolutely correct about writing for the reader first. (Heather does emphatically state this throughout her SEO Copywriting “how to’s” and her SEO Copywriting Certification training). Above all, you write for the reader first, as it is after all the reader who converts, not the search engines! This is precisely why Heather is also careful to warn again keyword stuffing, advising copywriters to focus on two to three keywords or keyphrases per page for targeted messaging. Your comments are greatly appreciated, Nick! Thank you

By: Nick Stamoulis

Nick Stamoulis — Fri, 11 Feb 2011 17:15:08 +0000

Thanks for sharing. When it comes to optimizing your content- it’s important to write for you readers first. Then, incorporate some of the keywords. The opposite approach can easily backfire. It’s also important not to put too many keywords in there. It doesn’t provide a good experience from a readers point of view.

By: Laura Crest

Laura Crest — Wed, 09 Feb 2011 03:53:15 +0000

Hi Pam! So glad you found this helpful. Heather excels in making the complicated easy to understand: she was and remains my “teacher” of choice! Appreciate your comment

By: pam

pam — Tue, 08 Feb 2011 23:44:34 +0000

Thank you I like how simple you make it.

By: Heather

Heather — Mon, 07 Feb 2011 20:24:17 +0000

Hey Derek-

This really depends on the page. You may need to repeat your call to action on a longer page – or once may be fine.

There’s no rule about how many times to link a keyphrase – although you don’t want to link over and over and over again (which goes beyond the spam question into usability.) So no, don’t link every instance of a keyphrase. That’s like bolding every instance. Way overkill, and your readers won’t like it.

One thing you can do is use Google Analytics to see if folks are clicking on the second/third instance of a link. Granted, it will be different for every client and every vertical, but at least you’ll be working with hard data…

Thanks, Derek!

By: dcromwell

dcromwell — Mon, 07 Feb 2011 14:32:54 +0000

Hey Heather,

Love it, great topic. One topic that’s been on my mind when it comes to creating an internal link strategy among your site pages is – how much is too much?

I’ve always stuck to just linking one instance of a targeted key phrase on a page but do you think linking every instance of that key phrase improves or takes away from the optimization? Would Google see it as you trying to push the envelope?

I avoid it specifically because I personally don’t like seeing a lot of links within content but I figure if a keyword or phrase is only being used two or three times throughout the text on a specific page it may not create an issue.

What do you think? Best to stick with just a single link?