Comments on: Meta What? Quick tips to transform web page descriptions into killer marketing statements http://www.seocopywriting.com/content-marketing/meta-what-quick-tips-to-transform-web-page-descriptions-into-killer-marketing-statements/ Drive more Web traffic. Boost your search engine rankings. Make more money. Online SEO copywriting training classes for freelance writers, small businesses and marketers. Thu, 23 May 2013 09:56:01 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Ken Jansen Kansas City http://www.seocopywriting.com/content-marketing/meta-what-quick-tips-to-transform-web-page-descriptions-into-killer-marketing-statements/#comment-43775 Ken Jansen Kansas City Wed, 23 Mar 2011 23:20:17 +0000 http://www.seocopywriting.com/?p=4709#comment-43775 Hi Heather,

Just a quickie note to say – WOW another gem of an article. This was another eye opener on what great writing can do for you.

Ken

]]> By: Heather Georgoudiou http://www.seocopywriting.com/content-marketing/meta-what-quick-tips-to-transform-web-page-descriptions-into-killer-marketing-statements/#comment-38398 Heather Georgoudiou Tue, 09 Nov 2010 13:57:06 +0000 http://www.seocopywriting.com/?p=4709#comment-38398 Great post, thanks for breaking down the mechanics of metadata.

As for the Keyword tag, I think most SEO copywriters can easily find the KW phrases in the copy, so I don’t worry about the competition either.

I focus on writing relevant copy for the readers.

]]> By: Heather http://www.seocopywriting.com/content-marketing/meta-what-quick-tips-to-transform-web-page-descriptions-into-killer-marketing-statements/#comment-38079 Heather Mon, 01 Nov 2010 20:28:51 +0000 http://www.seocopywriting.com/?p=4709#comment-38079 Hi, Dave!

Thanks for your comment. :)

When I’m training writers, I do say that you can easily skip the keywords tag…it’s best practices, but you’re right, it doesn’t really influence SEO. Having said that, I don’t worry too much about the competition seeing my keywords – I figured that there are so many things that go into a campaign (including some kick-butt writing!), that it’s not a big deal.

I’d love to hear what other people think…

]]> By: Heather http://www.seocopywriting.com/content-marketing/meta-what-quick-tips-to-transform-web-page-descriptions-into-killer-marketing-statements/#comment-38078 Heather Mon, 01 Nov 2010 20:26:25 +0000 http://www.seocopywriting.com/?p=4709#comment-38078 Hey, John. Oops! It’s changed now. Thank you!

]]> By: Dave Saunders http://www.seocopywriting.com/content-marketing/meta-what-quick-tips-to-transform-web-page-descriptions-into-killer-marketing-statements/#comment-38072 Dave Saunders Mon, 01 Nov 2010 18:26:01 +0000 http://www.seocopywriting.com/?p=4709#comment-38072 Great article–going into Evernote ;-)

Random thoughts…

IMO: While the Keywords META tag may be best practice according to the World Wide Web Consortium (W3C), what influence have they ever had over search engine practice? Based on results, they are inconsequential in that realm.

The keywords tag also gives away valuable information to your competition. Sure, they can probably figure out what phrases you’re optimizing for but why make it easy? :)

]]> By: Heather http://www.seocopywriting.com/content-marketing/meta-what-quick-tips-to-transform-web-page-descriptions-into-killer-marketing-statements/#comment-38068 Heather Mon, 01 Nov 2010 15:12:22 +0000 http://www.seocopywriting.com/?p=4709#comment-38068 Glad that you enjoyed it, Debi! Thanks for your comment! :)

]]> By: Debi http://www.seocopywriting.com/content-marketing/meta-what-quick-tips-to-transform-web-page-descriptions-into-killer-marketing-statements/#comment-38065 Debi Mon, 01 Nov 2010 14:56:48 +0000 http://www.seocopywriting.com/?p=4709#comment-38065 Heather – GREAT Article! Super information to remember while we’re SEO copywriting! Thanks for making this top-of-mind!

]]> By: John http://www.seocopywriting.com/content-marketing/meta-what-quick-tips-to-transform-web-page-descriptions-into-killer-marketing-statements/#comment-38061 John Mon, 01 Nov 2010 14:17:22 +0000 http://www.seocopywriting.com/?p=4709#comment-38061 Great article. Your keyword meta example is missing name=”keywords”

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