Comments on: Does your content piss people off? http://www.seocopywriting.com/content-marketing/reputation-management/does-your-content-piss-people-off/ Drive more Web traffic. Boost your search engine rankings. Make more money. Online SEO copywriting training classes for freelance writers, small businesses and marketers. Thu, 09 Feb 2012 18:23:40 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Sarah Clachar http://www.seocopywriting.com/content-marketing/reputation-management/does-your-content-piss-people-off/#comment-38713 Sarah Clachar Mon, 15 Nov 2010 15:52:26 +0000 http://www.seocopywriting.com/?p=2093#comment-38713 Heather, This post is so important. It's like sometimes people don't really listen to their prospects or spend the time to research them. Take the time. Lurk on forums. Just sit still and imagine your prospect for a bit and think - will this really speak to them? I wrote a similar post addressing health marketers because I see this all the time in this niche: http://blog.healthymarketingideas.com/2010/09/the-wrong-assumption-in-your-direct-response-copwriting-can-push-your-prospect-away-rather-than-pull-them-in/ Glad to see the reminder! Heather,
This post is so important. It’s like sometimes people don’t really listen to their prospects or spend the time to research them.

Take the time. Lurk on forums. Just sit still and imagine your prospect for a bit and think – will this really speak to them?

I wrote a similar post addressing health marketers because I see this all the time in this niche:

http://blog.healthymarketingideas.com/2010/09/the-wrong-assumption-in-your-direct-response-copwriting-can-push-your-prospect-away-rather-than-pull-them-in/

Glad to see the reminder!

]]> By: Heather http://www.seocopywriting.com/content-marketing/reputation-management/does-your-content-piss-people-off/#comment-28118 Heather Wed, 17 Feb 2010 13:09:46 +0000 http://www.seocopywriting.com/?p=2093#comment-28118 You know, you're right (and the post has been changed accordingly.) Thanks for including the link to the commercial. I actually heard from a couple other people who privately told me that they were insulted by the ad too - so that's interesting market research for the folks at Teleflora. ProFlowers *just* changed their site - it's now very "Spring-focused" (and it looks great.) :) You know, you’re right (and the post has been changed accordingly.) Thanks for including the link to the commercial. I actually heard from a couple other people who privately told me that they were insulted by the ad too – so that’s interesting market research for the folks at Teleflora.

ProFlowers *just* changed their site – it’s now very “Spring-focused” (and it looks great.) :)

]]> By: hannah http://www.seocopywriting.com/content-marketing/reputation-management/does-your-content-piss-people-off/#comment-28098 hannah Wed, 17 Feb 2010 02:09:24 +0000 http://www.seocopywriting.com/?p=2093#comment-28098 I believe you are referring to the Teleflora ad not the ProFlowers ad. I've seen the ProFlowers ad and it isn't about wilted flowers. I think this might be the ad you saw: http://www.youtube.com/watch?v=wh1FC8Uwg1A Either way, I also checked out ProFlowers site and it is offering belated Valentine's Day products for people that either forgot about the holiday or could not get their order in on time. I believe you are referring to the Teleflora ad not the ProFlowers ad. I’ve seen the ProFlowers ad and it isn’t about wilted flowers. I think this might be the ad you saw: http://www.youtube.com/watch?v=wh1FC8Uwg1A

Either way, I also checked out ProFlowers site and it is offering belated Valentine’s Day products for people that either forgot about the holiday or could not get their order in on time.

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