SEO content marketing roundup, week ending August 24th

Great reports from SES San Francisco and much discussion about Google’s expanded sitelinks, solid content marketing counsel, and social media marketing developments highlight this week’s latest and greatest web writing news. Catch up on the best of the web here:

Content Marketing

Deep content marketing optimization tips from Lee Odden’s SES presentation are shared by aimClear.

Content Marketing Institute posts creating content that matters and 12 content marketing predictions for 2012.

Vertical Measures posts content strategy for the web.

Kiss Metrics posts how to calculate the lifetime value of a customer.

Eight content ideas for business blogs and three phases of content marketing for search and share optimization are posted by Lee Odden at Top Rank

Ian Lurie posts content curation in 13 minutes a day at Conversation Marketing, while Content Marketing Institute posts infographics in 15 minutes.

King Fish Media (“Think Tank”) posts the new pace of content consumption.

Lee Odden posts “lose the SEO lingo and optimize for customers” at Top Rank.

Seth Godin posts “when ideas become powerful”: powerful stuff!

Search Engine Journal posts six steps to creating a cohesive brand identity.

Five tips for crowdsourcing content are shared at Top Rank, while Content Marketing Institute posts five (pain-free) steps to publishing content-rich enewsletters.

Chris Marlow is interviewed about her passion as the copywriter’s advocate (and her upcoming Copywriters Marketing Roundtable event) at SEO Copywriting.

Events:

  • Content Marketing Institute’s inaugural international event, Content Marketing World, from September 6th – the 8th, in Cleveland.
  • iMedia Connection’s Brand Summit, from September 11th – the 14th, in Coronado, CA.
  • HubSpot’s Inbound Marketing Summit, September 14th and 15th, in Boston.
  • Marketing Sherpa’s B2B Summit, September 26 and 27th in Boston, then October 24th and 25th in San Francisco.

SEO & Search

Lauren Litwinka shares a great compilation of 55 must-read online marketing posts from SES San Francisco at aimClear.

Danny Goodwin, associate editor of Search Engine Watch, also shares his coverage of SES San Francisco: Day 1, Day 2, and Day 3 .

SEO Training Dojo’s “The Regulators” covers Google’s expanded sitelinks, Panda going international, and Google+ shares in search results.

Adam Sherk also discusses Google’s expanded sitelinks, specifically, the opportunity it presents to optimize opening text in the meta description tag.

Barry Schwartz reports on Google’s large sitelink format with “Google sitelinks expands to 12-pack” at Search Engine Land.

Finally, HubSpot also reports on the big G’s big sitelinks news.

Exceptional post by Eric Enge on branding, PR, and SEO (“send the right signals”) is at Search Engine Watch.

SEOmoz discusses the simultaneous rollout of Google’s Panda 2.4 update and its new analytics reporting feature.

Taylor Pratt of Raven Internet Marketing Tools posts competitive SEO analysis by the numbers at Search Engine Journal.

Search Engine Watch posts creating a robust landing page testing strategy.

Aaron Wall discusses why you should use multiple web analytics tools at SEO Book.

Hugo Guzman posts a humorous read with his “newsflash: increasing web traffic isn’t the only way to increase ROI.”

The importance of web pages’ tone and feel are at SEO Copywriting.

Search Engine People posts “10 things Google wished you knew.”

Neil Patel posts absolutely everything you need to know about the Google Panda update at Quick Sprout.

Level 343 posts an interesting read on Google ‘s progress towards “world domination.”

Advanced keyword modeling and balancing your paid and organic keywords are both posted at Search Engine Watch.

KaiserTheSage posts how to create an authority site that attracts authority links.

Kimberly Castleberry posts three Google changes that are “rattling” SEO experts and bloggers alike at Just Ask Kim.

Events:

Social Media Marketing

Jeff Bullas asks “will Google be the second biggest social network in 12 months?”

eMarketer posts what changing social media usage means for marketers.

Vertical Measures discusses “the big question” of social media marketing ROI.

Four things that Mark Zuckerberg should tell every CMO are posted at Ad Age.

Mashable reports on Twitter’s enhancement of user profiles with image galleries, while Kiss Metrics posts 10 Twitter tools used by social media experts.

HubSpot posts that tracking traffic from Twitter has become much easier.

LinkedIn’s enhancement of users’ mobile experience headlines Social Media Examiner’s weekly news.

SitePro News posts the 10 biggest social media myths (“exposed”).

SocialBeat reports that Facebook is making a run at YouTube video dominance.

Mack Collier posts that Facebook fans are not the same thing as brand advocates, and Jeff Bullas posts a how-to on doubling the effectiveness of a Facebook ad.

Social Media Examiner shares four tips for effective Facebook community management.

Finally, Jay Baer questions if technology is ruining the online community at Convince and Convert.

Events: