SEO content marketing roundup, week ending August 3rd

Technique, strategy, and best practices are the buzzwords for this week’s web writing news.  While Google Plus is still referenced, the honeymoon seems to be over – or at least, it’s taking a hiatus. Google’s Panda update seems to be receiving renewed attention, as does content strategy, SEO techniques, and social media espionage.  Catch up with the latest and greatest here:

Content Marketing

Why “good enough” content marketing isn’t – Ian Lurie shares his MozCon presentation at Conversation Marketing.

Three “killer content moves” to convert readers into buyers are posted at Content Marketing Institute.

Is your marketing magical? Worthwhile podcast at Jontus Media.

Brian Clark posts the key to effective long copy at Copyblogger.

How to convince the C-suite of the need for content marketing is posted at Top Rank Marketing.

The art of the infographic (nine compelling characteristics thereof) is at Marketo (B2B).

Hugo Guzman advises to follow your content strategy with “influencer strategy,” and in a similar vein, Content Marketing Institute posts how to incorporate influencers into content marketing.

George Passwater discusses using analytics for effective content marketing.

Julie Batten posts “dynamic content customization” for marketers (a primer) at ClickZ.

How Google+ could cost online retailers millions is at Retail Online Integration (ROI).

A crash course in marketing with stories, from “Hercules” to Apple, Inc.’s 1984 commercial video, is at Copyblogger.

GigaOm discusses why consumers need to be sold on the benefits of mobile payments, and Target Marketing Magazine post five tips for “respectful” mobile marketing.

eMarketer reports that marketers are “on board” with virtual goods.

HubSpot posts the results of an A/B test on red vs. green buttons, and Tim Ash posts principles for landing page layout at ClickZ.

Seth Godin celebrates Zig Ziglar at his blog, with a link to an updated version of Ziglar’s classic Performance Planner.

It’s only a little more than four weeks’ away: Content Marketing Institute’s inaugural, international Content Marketing World event (September 6th – 8th) in Cleveland.

iMedia Connection is holding its Brand Summit, September 11th – 14th, in Coronado, CA.

HubSpot has announced the Inbound Marketing Summit in Boston, September 14th &15th.

SEO & Search

Immediate SEO priorities for a company just starting its SEO campaign are posted at Level343.

On-site SEO for optimizing keywords via user intent is (guest) posted by Nick Stamoulis at SEO Copywriting.

Search Engine Watch posts SEO techniques for large sites to maximize product visibility in organic search.

eMarketer discusses the value of organic search rankings.

Marketing Sherpa posts its weekly research chart, showing how formalizing SEO processes adds up to large gains in organic traffic conversion rates and lead quality.

Replicating Google’s Panda questionnaire is the subject of the latest “Whiteboard Friday” SEOmoz presentation.

SEOptimise addresses “high risk SEO” with no less than 33 ways to get penalized (penalised) by Google.

In a similar thread, Heather Lloyd-Martin’s latest video post discusses how to write for/work with Google’s Panda update at SEO Copywriting.

Rand Fishkin poses an interesting theory about authenticity and passion as Google ranking signals at SEOmoz.

SEO Training Dojo’s “The Regulators” weekly podcast discusses the removal of fake names from Google+, Matt Cutts on Google +, unmatched retweet data on Twitter, and more.  Great stuff!

Sharing an infographic from SEOmoz, HubSpot posts how to optimize a blog.

Search Engine Watch posts five steps to building a “search persona.”

Webbiquity’s Tom Pick posts “Web Presence Optimization, Reloaded” or how to dominate in search (B2B).

Search Engine Land posts five metrics to quickly assess site quality for link building, as well as “How to Win Enemies and Influence People by Turning Controversy into Links.

Understanding link-based spam analysis techniques is at SEOmoz.

SES San Francisco (Connected Marketing Week) is fast approaching, from August 15th through the 19th.

SMX East (New York) is also near, from September 13th through the 15th.

Social Media Marketing

Social media for business headlines the weekly Social Media Examiner news.

Tips for launching your B2B social media marketing are posted at Search Engine Land.

Eric Schwartzman (guest) posts his podcast discussing Google+ and SEO at Convince and Convert.

Michael Gray discusses the battle for consumer data and attention between Facebook and Google+ at his blog.

Mashable posts five ways Google+ will drive social video growth.

Social Beat posts five things Google+ does better than Facebook and Twitter.

eMarketer reports that advertisers are beginning to look beyond Facebook and Twitter.

So you wanna tweet? First you need to teach your brand to speak: at Ad Age.

Search Engine Land posts why interaction is not the same as engagement.

Kristi Hines posts measuring social media ROI and goal conversions using Google Analytics 5 at Unbounce.

Social espionage:  Kiss Metrics post seven “sneaky ways” to use Facebook to spy on your competition, and Social Media Today posts gleaning business intel through social media.

Brian Solis discusses the Pivot report on the rise of social advertising.

eMarketer reports on the quick evolution of the Twitter ad platform.

Ad Age reports that Google has bought the daily deals startup, Dealmap, on the heels of its rollout of (“Groupon clone”) Google Offers.

Five steps to fix Foursquare are posted at {grow}.

Thinking beyond the Facebook ‘like’ is the subject of an interesting interview posted at ClickZ.

Social Media Examiner post asks if your business is maximizing Facebook, and announces its Facebook Success Summit 2011, an online event running from October 5th through October 25th.

BlogWorld & New Media Expo is scheduled for November 3rd – the 5th in LA – Kristi Hines is offering an extra 20-percent off registration with the code KIKOLANI20.