SEO content marketing roundup, week ending December 15th
This week’s latest and greatest web writing news resonates with the season, dominated by content both retrospective and predictive. Google, Apple, Twitter, and Facebook follow Yahoo in releasing their respective stats for 2010, and predictions abound for where the market is going with content, SEO, search, and social media, and on how to best deal with all the ch-ch-ch-ch-changes. So you’re invited to get a handle on it and check out these picks – and please feel free to add your own!
Apple released its annual “iTunes Rewind” report listing the most popular content of 2010, from music to mobile applications, and Read Write Web also taps GetJar for their mobile app numbers.
iMedia Connection posts seven experts’ respective predictions for digital marketing in 2011, while Content Marketing Institute discusses the B2B content marketing trend towards events via mobile meeting applications.
Great one for the library: Marketing Sherpa selects and links to its top 12 “Great Minds” articles on strategic content marketing, as well as SEO and social media marketing.
Finally, SEOmoz posts Rand Fishkin’s regular Friday video, this one is on how to improve your content’s “sharability.”
SEO & Search:
By the way, in case you were wondering, SEO is alive and well. This post at Search News Central discusses how SEO professionals need to adapt a living strategy to evolve with the changing SEO landscape.
Search Engine Roundtable posts a helpful video summary of all of Big G’s changes of the past 30 days, and explains Google’s holiday updates in the way of two cool analytics tools. The Roundtable’s latest video recap of the search engine world is here.
Thinking about linking? A great seasonal read on how to build deep links to your e-commerce and product description pages is at SEOmoz, while this Graywolf SEO post discusses the power of internal links.
And speaking of trends, Ian Lurie of Conversation Marketing puts six internet marketing trends to the test in his signature (funny) way.
Social Media Marketing:
In this Smart Blog interview, Jay Baer explains why 2011 will be the year of “social media convergence.” So maybe it’s time to think about a social media content strategy — see how to develop one at Social Media Examiner.
In a related post, Lisa Barone of Outspoken Media discusses how to create and use your own (free) social media command center. Yes. Command Center. Free.
Marketing Profs has a highly comprehensive article detailing how to implement a successful social media function in your organization. Great information.
Read Write Web has released a report on engaging online communities with “data visualization,” summarized in three tips at its site, and Convince and Convert recommends six worthwhile social media tools.
Top Rank offers tips on social media advertising, eMarketer discusses how marketers are buying into Twitter’s promoted tweets, and Hubspot offers a diagnostic for those needing to tweak their social media strategy.
Finally, how to make your blog stand out is posted at Social Media Examiner.
Do you have a reflection or prediction to share? Please do, and thanks!