SEO content marketing roundup, week ending December 22nd

SEO sugarplums, content cookies, and social media sugar canes are dancing through this week’s latest and greatest web writing news!  There must be some sort of sugar high going on, as all SEO content marketing sources seem to be squeezing out every last drop of sweet stuff before the year’s end… As we are, with this last roundup for 2010… :-)  Plenty of goodies here worthy of a stocking for Saint Nick & all his elfish minions, and leftovers for the reindeer too!

Content Marketing

Content Marketing Institute has nicely summarized its “how to’s” from the year, and Joe Pulizzi (a.k.a. juntajoe) explains why 2011 is the year of content marketing via podcast at Find and Convert.

In a related post, CMI releases its 100+ best content marketing predictions from industry leaders, and Joe Pulizzi shares his favorites.

Did you know that your reader’s brain is your best marketing buddy?  Check out this neuromarketing-flavored post at Copyblogger.

Okay, you’ve got a great content marketing project! Now, how to actually manage it is addressed step-by-step at Conversation Marketing.

SEO content marketers will especially appreciate this video featuring Lee Odden of Top Rank Marketing, addressing the importance of SEO in content marketing.

Corralling your resources around the customer is discussed in this Marketing Sherpa article on creating customer-centric sales and marketing messages.

Enough with this and that digital/integrated marketing trend!  iMedia Connection distinguishes the brilliant from the b.s. to help you focus your marketing efforts.

Are e-newsletters a part of your content marketing campaign?  CMI has a checklist worth your while.

Creating a mobile website?  Cool tools are featured via Mashable.

SEO & Search

SEO is alive & well, kickin’ butt & takin’ names.  Seriously, there’s a lot to investigate!

Let’s start with this Search Engine Watch summary of the myriad Google (and resultant SEO) changes this past year, and how to prepare for the new year.

Another SEW post argues that search is search and social is social, and all this social influencing talk is overstated.  But then…

ClickZ posts a piece on the “geo-social” search revolution, fully embracing the impact of social media on the future of SEO.  While…

Matt Cutts discusses how Facebook and Twitter links influence search ranking, however delicately, via Web Pro News.  And…

Search Engine Land posts an interesting piece on how Facebook ‘s “Likes” are changing search for Blekko and Bing.

SEO Copywriting lists its best blog posts for the year 2010, including surviving the business dark times and what “Mad Men” has to teach about online writing.

SEOmoz has compiled its own top posts of 2010, as well as a peek under the hood of its SEO prelaunch check list, the signals lurking beneath the SEO/search engine surface, and a recommended list of cool new SEO tools.

Trends in 2010 online activity are reported at Search Engine Land, referencing the original report segmented by age groups at PEW Internet.

And finally, Google announced that it is now notifying users of sites that may have been hacked.

Social Media Marketing

Let’s just get the obvious out of the way, first: Time Magazine has named young Facebook CEO, Mark Zuckeberg, “Person of the Year.”

Twitter offers businesses an opportunity to sign up for advertising via promoted tweets, trends, and accounts, while Mashable explains the beta nature of the beast.

Top Rank Marketing’s Lee Odden discusses business blogging with minimal resources, and shares tips and resources for learning how to use Twitter for advertising.

In a related post, Hubspot posts successful blogging topics for e-commerce websites.

Google has a new social experiment, Shared Spaces, which turns a (Wave) gadget into a standalone collaborative application.

Search Engine Land explores ten alternatives to the (allegedly) doomed delicious.com’s social bookmarking application. Search Engine Watch also calls for a holistic social media metrics tool.

In the meantime, Jay Baer advises tracking six social media metrics to gauge your success, and Content Marketing Institute discusses how to determine the right type of content for social media ROI.

Copyblogger “radio” discusses how to reinvent yourself with a blog, while Joshua Titsworth posts a guest blog offering tips for online reputation management.

There’s a handy, all-in-one summation of the previous week’s Social Media Examiner posts through Dec. 17th, and every Friday, for that matter.  Seven predictions for 2011 are at Social Media Today.

Chris Brogan is interviewed on Find and Convert, and discusses how to improve your influence at his own site.

Finally, Lisa Barone takes on the issue of blog titles at Outspoken Media.

Thanks for joining the roundup!  After a holiday hiatus, we’ll return in the New Year.  Have a fantastic holiday, and we’ll see you in 2011!