Let the games begin! In this week’s latest and greatest web writing news, the gloves come off and it is on: Google (seemingly) takes on black-hat SEO practices in a widely-publicized scandal while (actually) continuing to wage war on content farms, content marketing talks influence and smart branding strategy, and social media flexes its muscle with its growing role in business (and world affairs). It’s definitely not your daddy’s newspaper…catch this week’s picks:
The Latest Buzz:
The Dirty Little Secrets of Search was the headline of David Segal’s New York Times article exposing JC Penney’s black-hat SEO fail. Then came the fallout:
Search Marketing Wisdom posted a wise piece by Alan Bleiweiss on why JC Penney has a bigger problem than paid links, provoking a response from the giant retailer as well as great commentary by industry heavies.
Notably, Jill Whalen of High Rankings Advisor pointed out that she had originally raised the red flag about anchor text link spam only a week before it all hit the fan.
The latest? Retail Online Integration reports that both JC Penney and Google “have shrugged the whole thing off,” or at least the big G has minimized it. Hmmm.
Directly related to the subject of attracting readers, Conversation Marketing advises to write with personality and avoid being a literary prude.
And beyond attraction: Enchantment? In this Hubspot interview, Guy Kawasaki talks about how any business can enchant their prospects with their brand.
Shelly Bowen discusses influential web content strategy via her review of Colleen Jones’ book, “Clout: The Art and Science of Influential Web Content.”
Email marketers will want to note this article at Marketing Sherpa about growing your list using social media, citing a study of KFC’s success in using a Facebook email sign-up form.
Decision overload: Neuromarketing addresses the interesting topic of “choice fatigue” and why this is an important consideration for all marketers.
Thinking about introducing video or podcasts into the content marketing mix? Check out this post by Ann Smarty at Blueglass about why you should do how-to videos, and this four-step how-to on podcasting success at Social Media Examiner.
SEO & Search:
Let the Google v, Content Farm Games Begin — On the heels of the JC Penney link spam fiasco, Google released a new chrome extension allowing users to block sites. The blocked sites will in turn serve as data for the Big G to consider an algorithmic change, according to this Marketing Pilgrim post.
Dealing with “findability disaster” in the way of combating negative content is the subject of this post at Website Magazine, while Search News Central discusses how Google handles reviews and sentiment.
Social Media Marketing:
Interesting read on the science of social success (social media economics) is at ReadWriteWeb, while this post at Slate explores whether the valuations of social media companies like Twitter may be too high.
Unmarketing posts a provocative piece on how we are killing Facebook, and Hubspot discusses Facebook’s new fan pages design and its decision to kill its markup language (FBML) in favor of iFrames.
Finally, Jeff Esposito posts 23 impressive social media facts (complete with sources) to share with executives.