SEO content marketing roundup, week ending February 23rd

Google amping up its social search results tops this week’s latest and greatest web-writing news: content marketing, SEO, search and social media folks all weigh in on the integration of influences in their respective spheres with posts about strategy, recommendations, and implications.  Here are the week’s selections across the spectrum:

Content Marketing:

Content strategy gives way to influence strategy, as Joe Pulizzi discusses 10 steps to finding the top social media influencers in your market, and Inc. posts analytic and diagnostic tools for measuring your brand’s online influence.

Top Rank warns against the one fatal fail in content marketing efforts, while Brian Massey posts 12 ways to get your readers to take action at Content Marketing Institute.

Neuromarketing features an interesting read on the credence given to paper over digital content… due to weight.

Keeping your content on track is the subject of this CMI post, while a second discusses sharing internal conversations via social media as a way to build trust with prospects.

Problogger posts a killer guide to writing killer headlines, and Copyblogger shares tips for making your ideal customers fall in love with you.

SEO & Search:

Posts about Google’s expansion and greater integration of users’ social circles in its search results abound, with choice reads at Search Engine Land, Search Engine Journal, Tech Crunch, Website Magazine, and Hubspot.

Recommended analysis of the more personal implications of the Big G’s social search is at Level 343 while Media Post explores what influence social results might have on organic and paid search.

SEO Copywriting features a guest post on strategies to leverage the opportunities of increased social traffic to your website, and SEOmoz’s Rand Fishkin advises using your bio as an SEO advantage.

Meanwhile, the director of Bing discusses holistic search and Bing’s use of clickstream data at SEOmoz, and Search Engine Land takes a look at Bing’s new toolbar (the “Bing Bar”).

Keyword research is the topic of two separate posts, one on using Google Webmaster tools at Vertical Measures and the second on free tools for competitor keyword research at Search Engine Journal.

Search Engine Land discusses why SEO needs its own reputation management, and Danny Sullivan chimes in on the search and social merger in announcing SMX (Search Marketing Expo)West (San Jose, CA, March 8th – 10th).

SES (Search Engine Strategies) New York follows on the heels of SMX, from March 21st – 25th.

Social Media Marketing:

Speaking of conferences, PubCon Austin 2011 is only two weeks’ away (March 8th and 9th) and noting this, Geno Prussakov lists the top 40 most influential PubCon speakers (via Twitter stats) at his blog.

Facebook’s new iFrame landing page application is the subject of this Hubspot how-to video, while BNet posts tweaks to make to your  Facebook business page.

Lee Odden of Top Rank posts four Facebook Fan Page tools to use when trying to find businesses, brands and products.

How to be a Twitter guru is the subject of this Marketing Pilgrim post by Andy Beal, while Mashable posts 10 fascinating YouTube facts.

Social Media Examiner lists 22 new social media tools worth exploring,  as well as how LinkedIn applications can help you promote your business.

eMarketer posts who gives the most trusted recommendations, and how social media amplifies competitive advantage is at Businesses Grow {grow}.

Finally, Twitter’s spam bot infestation is the subject of this Outspoken Media post, while Web Pro News takes a (humorous) look at Google Chrome’s Klout score extension.