SEO content marketing roundup, week ending July 13th

And now…weighing in at well over 800 pounds, the big bad Panda’s social cousin…the Google Plus gorilla! In this week’s latest and greatest Web writing news, the Google +1 sharing button usurps Twitter’s Tweet, and the Google Plus social networking platform (now estimated at some 10 million users) is projected to double to 20 million users’ strong by this week’s end. In the meantime, record numbers for Foursquare and LinkedIn make social media news, Facebook and Skype partner up, while content marketing notes all.  Weighing in for this week’s picks are…

Content Marketing:

Chris Brogan discusses using Google Plus data to source content ideas, while monetization via advertising on Google + is entertained at Search Engine Journal.

Content monetization potential via tablets is posted at eMarketer.

Lee Odden emphasizes the customer experience in combining content, social media, and SEO at Top Rank.

Cheryl Burgess of Blue Focus Marketing shares her insights gleaned from Cannes Lions 2011, “Ideas as the Currency of the Future.”

iMedia Connection post three user experience principles to live by.

Content Marketing Institute has released its July issue of Chief Content Officer (CCO) magazine, and has launched its content marketing news channel in collaboration with PR Newswire.

So are you maximizing your content reach? Smart read by Heidi Cohen.

Three keys to a strong online brand are posted at HubSpot.

How to sell like (Apple’s) Steve Jobs is posted at Copyblogger, as is how to keep Kevin Costner from ruining your blog and business.

Mixing viral content with business content is the subject of the latest (“Whiteboard Friday”) presentation from SEOmoz.

Case in point, Google: how Google Plus got a viral boost is at AdAge.

Leveraging your blog (23 ways, no less) for content marketing success, creating a content marketing toolkit, and “podcasting 101” for content marketers are all to be found at Content Marketing Institute.

Ian Lurie shares his own sure and tested marketing truth about pleasure vs. prevention at Conversation Marketing.

Ten ideas for (valuable) curated content, and nine insider PR tips for attracting media attention are at HubSpot.

So is your mobile phone going to replace your wallet?  A question well considered at Social Media Today.

Kristi Hines shares why she’s going to BlogWorld Expo 2011 (L.A., November 3rd thru the 5th) and offers a 20-percent discount code at Kikolani.

SEO & Search:

Marty Weintraub posts an exceptional read: “The Heart of SEO: 8 Everlasting Truths, Part 1” at aimClear’s blog.

Brand Dignity posts “10 reasons why it’s not your SEO that’s the problem.”

So what is the trouble with “SEO Copywriting”?  Eric Enge shares his seasoned take at SEO Copywriting.

How the responsibilities of SEO have been upgraded (to “organic web strategist”) is at SEOmoz.

Hugo Guzman posts “SEO Analytics 101,” addressing the difference between branded and non-branded keywords.

Search Engine Watch reports that the Google +1 button is now on more homepages than the tweet button (with much qualifying context), as does Mashable (with stat’s).

SEOmoz also notes the Google +1 adoption rates relative to social sharing statistics, with data most relevant to SEO’s.

Danny Sullivan pens an expansive article on the state of Google’s real-time search after its split with Twitter at Search Engine Land.

State of Search posts working with clients to develop a robust and informative keyphrase seed list.

Search Engine Journal posts a most enlightening piece straight from Matt Cutts on what is up with Page Rank in the Google-sphere.

Michael Gray posts how to build website trust and authority at his blog, as well as how Google has thrown publishers under the bus with its pre-rendering of pages.

Search Engine Land posts how to gain great insights with Google’s Analytics dashboards.

SEO Book posts its ultimate list of must-have SEO tools (and avoiding SEO tool fatigue).

Barry Schwartz reports that one SEO tool that will no longer be available this year is Yahoo’s Site Explorer, at Search Engine Land.

Matt McGee summarizes the latest search news at Search Engine Land.

How do you know if your SEO copywriting is any good?  In her weekly video post, Heather Lloyd-Martin shares three tell-tale tests at SEO Copywriting.

SES San Francisco is rapidly approaching, from August 15 thru the 19th.

SMX East New York, from September 13 thru the 15th, will end its early bird rates July 17th.

SEO & Search, The Big G(orilla) Plus Edition:

A great to-date summary of all things Google Plus is posted by Greg Finn at Search Engine Land, including the inevitable arrival of spam and how to block it.

Both Read Write Web and HubSpot report that Google Plus is projected to hit 20 million users by this weekend, while Mashable, citing the same source and explaining the methodology, has it at 10 million now.

Matt McGee reports how Google Plus is now set to power all Google products at Search Engine Land.

Ignite Social Media posts seven Google Plus data points that could change SEO.

The Top 10 G-Plus users share their impressions of the platform at Mashable, which also posts a very handy G-Plus Cheat Sheet for addicts, confirmed or not.

Shelly Kramer points the way to creating a G-Plus profile with a custom url at V3 Integrated Marketing.

Social Media Marketing:

Facebook and Skype join forces, as highlighted in Social Media Examiner’s weekly news, and Google Plus closes private user profiles.

GigaOm posts a review of the Facebook-Skype linkup, and Mashable posts a thoughtful piece on how G-Plus is filling the Facebook void.

All Facebook posts an infographic on how Facebook marketers “crave better SEO.”

Brian Solis discusses Foursquare, now 10 million users’ strong, and Mashable reports the mobile platform will be offering daily deals from Groupon and others.

HubSpot posts data showing that LinkedIn has now surpassed MySpace as the second most trafficked social network, while Build a Better Blog shares seven ways to drive traffic to your blog from LinkedIn.

An infographic showing how people are using LinkedIn is at Mashable.

Problogger posts wordpress plugins that make your blog comments social, and Jeff Bullas posts “the secret behind every successful blogger.”

Chris Brogan posts a how-to on getting started with Google Plus, and Danny Sullivan shares his personal view of G-Plus vs. Twitter at Search Engine Land.

Search Engine Journal features Google’s Eric Schmidt’s take on Twitter and Facebook partnerships.

Read Write Web posts adding your Facebook stream to Google Plus, and Mashable reports that Twitter’s developers’ “ecosystem” now includes 1 million applications.

Brian Solis posts the number one least asked question in social media, and Hugo Guzman posts “protecting your social influence from the sands of time.”

Michael Brito (guest) posts the three building blocks of social business evolution at Convince and Convert.

Mark Schaefer discusses +K and other “juicy Klout nuggets” at {grow}.

Contrary to rumor, GigaOm reports that Google is not planning to “kill the Blogger brand.”  However Google has introduced an “updated interface” for its Blogger in Draft users.

Finally, Heidi Cohen discusses social media marketing costs at ClickZ (as well as at her own site).