Happy Spring, tra-la-tra-la! In this week’s latest and greatest Web-writing news, marketers seem to have caught a collective spring fever with feverish posts all around. Content marketers focus on blogging, the SEO and search community buzz about Google’s newest analytics perk and latest SEO penalty, while social media marketers talk everything Facebook and then some.
Take your own little spring break and enjoy the best of the web…
Lee Odden answers three key questions about the value of small business blogging, from why SMB’s should to the SEO vs. social debate, at Top Rank.
Kathryn Hawkins shares four ways to determine if you’re getting the right visitors to your business blog at Content Marketing Institute.
Mary Jaksch shares very smart, crucial strategies for bloggers with a how-to on skyrocketing your subscriber count at Write to Done.
Neil Patel posts “The no-fail guide to writing popular blog posts” at PR Web.
So can marketers optimize their branding campaigns in real time? Interesting data and discussion at eMarketer.
Heather Lloyd-Martin delves into the psychology driving your prospects’ buy decisions with a video how-to, “Tap your customers’ psyche to create powerful content”, at SEO Copywriting.
Word to the wise: Hugo Guzman reminds us to remember that not everyone is a marketer.
Heidi Cohen posts a chart depicting content marketing as “The Power at the Heart of Social Media, Search, and Sales” with great details at ClickZ
From Marketing Sherpa’s Email Summit 2012: Jim Ducharme of GetResponse Email Marketing interviews Dr. Flint McGlaughin, CEO of Sherpa’s parent company MECLABS, on the flawed marketing sales funnel paradigm. Posted by Daniel Burstein at Marketing Experiments.
The question of witty vs. search engine optimized headlines is discussed with “Is Clever Better…?” at Content Marketing Today.
Koozai’s Mike Essex gives the latest SEOmoz “Whiteboard Friday” presentation, on how to create awesome content around boring niches.
Pew Internet posts an interesting video presentation on mobile marketing in the U.S. with “The State of Mobile America”, by Pew Internet Director Lee Rainie.
Clare McDermott posts a full-length interview with PR & marketing author David (“Real Time”) Meerman Scott, who shares his predictions for content marketing and more over the next three years, at Content Marketing Institute.
- BlogHer Entrepreneurs ‘12 is only a couple of days away, on March 23rd in Santa Clara, CA.
- iMedia’s Video Summit is scheduled for March 25th thru the 28th in San Antonio, TX.
- Vertical Measures announces a full-day online marketing workshop, sponsored by the Online Marketing Institute, for March 29th in Phoenix, AZ.
- Marketing Sherpa’s Optimization Summit 2012 will be held in Denver, CO, from June 11th thru the 14th. Reserve your ticket before March 31st to save $500 off admission!
SEO & Search
Marketing Sherpa’s weekly research chart shows the allocation of internet marketing dollars, with PPC, SEO and websites receiving the biggest chunk of change.
So is Apple about to launch a new global search engine? Andy Atkins-Kruger entertains the question at Search Engine Land.
Barry Schwartz reports on Google’s latest SEO penalty (in-the-works) targeted at sites/content found to be “over optimized,” at Search Engine Land. (Note: you may have to retrieve the post from SEL’s home page, under “Features and Analysts”, due to the use of quotation marks – “over-optimization” – in the link).
Bill Slawski weighs in on Google’ upcoming over-optimization penalty -and much more – with “Predicting SEO Changes in Rankings, Algorithms, and Penalties” at SEO by the Sea.
In an unrelated (perhaps prophetic?) post, Level 343 discusses how to build content for SEO “without bombarding readers.”
Shelly Kramer discusses ways to get your content into shape to avoid being stung by Google’s over-SEO’ed penalty (and to prepare for its “semantic search” update) at V3 Integrated Marketing.
Referring to a now widely-cited Wall Street Journal article (“Google Gives Search a Refresh”, discussing its new “semantic search”), Danny Sullivan argues that Google has already been at this semantic search for some time at Search Engine Land.
Jason Keath posts a smart infographic on Search vs. Social, discussing and illustrating which medium is best for what goals, at Social Fresh.
Citing the “social search revolution” (Google’s Search Plus), Jordan Kasteler posts eight social SEO strategies to start using (“right now”) at Search Engine Land.
Discussing the convergence of SEO with social, content, and inbound marketing strategies, Andy Betts pens “Inbound Marketing & SEO – Seize Opportunity or Resist Change” at Search Engine Watch.
Joe Rega “pins” Betts’ SEW article (above) with a right/left brain infographic at Pinterest.
Danny Sullivan reports that Google is now highlighting the latest posts from Google+ pages and profiles in its search results, at Search Engine Land.
David Angotti reports that Google is replacing PPC Ads with Google+ content for selected queries (and the implications) at Search Engine Journal.
Miranda Miller shares “8 Ad Optimization Expert Tips to Lift Paid Search CTR & Conversion” at Search Engine Watch.
Arnie Kuenn posts a video on what initial link building every website must do as part of Vertical Measures’ weekly Wednesday Q&A series.
Phil Sharp posts “How Sitelinks Are Quietly Costing You Conversions” at SEOmoz.
Peter van der Graaf discusses keyword ROI at Search Engine Watch.
Christian Arno shares “Top SEO Tips on Multilingual Keywords”, also at Search Engine Watch.
Dave Slagen posts a how-to on identifying long-tail keywords to fuel your PPC strategy at HubSpot (3rd post listed).
Alan Bleiweiss interviews Andy Chu, the director at Bing for Mobile, at Search Engine Journal.
Jonathan Allen discusses how Bing’s “Linked Pages” are simpler than Google+ ‘s “Author Markup” at Search Engine Watch.
Selena Narayanasamy of Blue Glass Interactive posts a visual guide to Google’s rich snippets at SEOmoz.
Paddy Moogan of Distilled discusses “How and Why SEOs Need to Change” at State of Search.
Ann Smarty reviews a free tool for checking and optimizing your images at Search Engine Journal.
Erez Barak shares three examples of “killer” landing pages that convert at Search Engine Watch.
Lance Ulanoff posts a wrap of his experience at SXSW 2012 at Mashable.
Top Rank’s Ashley Zeckman posts seven lessons she learned about “business optimization” from Avinash Kaushik’s keynote at SESNY.
Lauren Litwinka posts aimClear’s SESNY 2012 speaking coverage agenda, with “Hey I’m Bloggin’ Here…” at aimClear.
- Distilled’s LinkLove is scheduled for April 2nd in Boston (LinkLove Atlantic).
- Wappow! hosts Search and Social Series 2012 in Seattle, April 4th and 5th.
- SMX (Search Marketing Expo) Advanced Seattle 2012 is scheduled for June 5th & 6th. Super Early Bird rates expire this Saturday, March 24th, so register now to secure your spot at a discount! SMX Advanced Seattle 2012’s Agenda is now available, so you can see what you’re paying for.
- SES (Conference & Expo) Toronto is scheduled for June 11th thru the 13th.
- MozCon 2012 is scheduled for July 25th thru the 27th (in Seattle, of course). Register now for early bird rates!
Social Media Marketing
Cindy King taps nine social media marketing pros for their tips at Social Media Examiner.
Evan Carmichael has released a list of the top 100 marketers to follow on Twitter for March 2012, including many new “finds”.
Ann Smarty lists five social media events organized by and for women in 2012 at Search Engine Journal.
Matt McGee reports that Twitter advertisers can now target promoted tweet campaigns to mobile users, at Marketing Land.
Contently’s Erica Swallow shares five tips (“do’s and don’ts”) for turning fans into brand advocates, from SWSX, at The Content Strategist.
Ann-Marie Jancovich posts social media tips for small businesses at Vertical Measures.
Kevin Dean discusses using neuroscience to gain insight into the social customer, at Social Fresh.
Pamela Vaughan posts “13 Brands Using LinkedIn Company Page Features the Right Way” at HubSpot.
Kristi Hines posts six tools used by social media experts to update Facebook pages at KISSmetrics.
Even those who have never used a Facebook app could have their profile info shared with marketers via Swaylo, a tool that measures social influence, according to Cotton Delo at Ad Age Digital.
Marty Weintraub posts that Facebook has stripped the ability of Facebook ads marketers to target users interested in Facebook ads – (“#wtf?”) – at aimClear.
Fun! Manny Rivas posts a gallery of Facebook ads – “the good, the bad, and the inexplicable” – at Search Engine Watch.
Brittany Darwell reports that Facebook has added a “recommendations” box to Timeline pages that are associated with (specific physical) locations, at Inside Facebook.
Ardala Evans posts what Facebook’s “Interests” mean for your business page at Vertical Measures (hint: users don’t have to ‘like’ you…)
Matthew Creamer interviews Facebook product manager David Baser about Facebook’s new real-time “Insights”, at Ad Age Digital.
Kaila Strong posts “4 Creative Ways to Use the New Facebook Brand Pages” at Search Engine Watch.
Mike Stenger explains Google+ “Ripples” and how the feature can provide social sharing insights at Social Media Examiner.
Referring to Google+, Juliana Payson posts “Finally, a social network that allows self-promotion” at Sexy Social Media.
Mack Collier posts “Social Media Gives Companies a New and Exciting Way to Make the Same Boring Marketing Mistakes” at his blog.
eConsultancy reports that TED has launched a new YouTube channel (“Ted-Ed”) as part of an education drive for kids.
Leigh Dow discusses the power of visual storytelling, citing the examples of Pinterest, Visual.ly and MindMeister, at Social Media Today.
Jeff Bullas discusses what Pinterest is and how to use it for marketing your business.
Ann Smarty posts “How to Track Your Website’s Content on Pinterest” at Mashable.
- MarketingProfs’ SocialTech 2012 Seattle (B2B Social Media Marketing Distilled) is scheduled for March 30th, with a Workshop day on March 29th
- SocialTech 2012 Online If you can’t make it to the live event, MarketingProfs will be streaming its B2B Social Media Distilled (Seattle, above) on demand.
- Social Media Success Summit 2012 - Social Media Examiner’s Online Conference begins May 1st and runs for four weeks.
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photo thanks to boocal (Eoin Gardiner)