SEO content marketing roundup, week ending March 9th

Got value?  It’s all about valuable content in this week’s latest and greatest web writing news.  As Google’s Farmer/Panda update continues to reverberate throughout the SEO and search community, content marketers talk PR and reputation management, and social media marketers discuss social ROI and measure the relative value of its platforms.

Content Marketing:

First, it appears that inbound marketing is taking off in a big way with a mega-big investment by big names in HubSpot, the lead inbound marketing group, according to this post at SEOmoz.

HubSpot posts its own “inside story” on the $32 million investment from Google Ventures, Salesforce.com, and Sequoia Capital.

Speaking of HubSpot, it has released the ultimate list of 50 local business directories, and reports that business blogging has grown substantially in the past two years.

Content Marketing Institute discusses 12 things to do after you post the blog, while Convince and Convert posts eight strategic blog questions to ask yourself before you write one word.

Top Rank posts 10 tips on adding content marketing to the mix, and Duct Tape Marketing discusses ways to create more value in your business offerings.

The power of the press and public relations are addressed at CMI (how to mine the press for content), SEO Copywriting (how to create buzz for content via PR), and at David’ Armano’s Logic+Emotion blog (we’re all in PR).

The death of “fluff” content as a business marketing strategy is addressed at Search News Central, while Seth Godin notes the limits of evidence-based marketing at his blog.

Two exceptional guest posts at Copyblogger:  one to do with Artistotle (ancient guide to compelling copy) and the other to do with Apple (Apple’s “unfair” marketing advantages that you should steal).

Two notable articles about reputation management: Taking control of the online reputation of your business is at eMarketing and Commerce (eM+C) article (part 2), and Level 343 shares tips for keeping a strong online reputation.

E-commerce website design (and reader invite to critique) is the subject of this New York Times post, and Freelance Folder looks at eight web development mistakes that make any site look bad.

On the technical side, iMedia Connection posts seven marketing tech trends that you can’t miss, and eMarketer discusses the size and speed woes affecting the mobile web experience.

Meanwhile, Google’s announced that its Instant Previews feature is now available on Android (2.2+) and iOS (4.0+).

Hugo Guzman discusses bridging the “gaping void” between offline and online marketing, and Shelley Kramer posts a smart read on “collective design” as the future (and present, actually).

SEO & Search:

Straight from the big G’s top engineers: Steve Levy posts his TED 2011 interview with Google’s Matt Cutts and Amit Singhai about the farmer/panda algorithmic changes at Wired.com.

Eric Ward shares his broad and deep perspective of the whole farmer/panda issue at Search Engine Land.

The Google Panda update and what it means for your link building is explained well by Kristi Hines at Search Engine Watch.

Matt McGee updates the winners and losers of the Farmer update at Search Engine Land, while Rand Fishkin provides an in-depth analysis of the winners and losers at SEOmoz.

Vanessa Fox discusses what to do (and not) if your site’s traffic has plummeted as a result of the update at Search Engine Land.

Both SEO Book and SEO Hobo question Google’s purchase then subsequent penalization of Beat That Quote.com.  Interesting.

eConsultancy posts an interesting read (study) on how social media and SEO are grossly undervalued (and paid advertising overrated) and Lee Odden of Top Rank lists a compilation of their posts on the integration of SEO and social media.

Michael Gray posts considerations for choosing a new domain name at his SEO blog (Wolfhowl), and Search Engine Watch looks at maximizing your click-thru rates for SEO in organic results.

Ann Smarty reviews a cool new analytic tool, Spyfu Recon, at Search Engine Journal, and HubSpot discusses product page linking strategies for ecommerce bloggers.

SEO Book boasts a smart read about content quality and productivity (skyrocketing productivity by trimming the fat from your content consumption).

An unlikely alliance: paidContent reports that Microsoft and Google have teamed up to go after an aggressive mapping “patent troll,” called GeoTag.

Search Engine Strategies (SES) Conference & Expo is right around the corner (SES New York 2011), from March 21st – March 25th, and Lee Odden of Top Rank gives convincing reasons why you should attend this particular one.

Finally, Marketing Sherpa is getting into the summit act, teaming with Marketing Experiments to hold the inaugural Optimization Summit 2011 in Atlanta (June 1st – 3rd).

Social Media Marketing:

CNN Money.com posts Fortune’s full list of the world’s top 50 most admired companies in 2011, based on its survey of business professionals. (Take a wild guess, which is #1?)

Citing a study from Netpop Research, ReelSEO reports that You Tube surpasses Facebook, Twitter, and all social media in user satisfaction.

Brian Solis has announced the release of his revised and updated Engage,  and Webbiquity releases its List of Corporate Social Strategists for 2011, the Twitter edition (to augment its original list, limited to LinkedIn).

HubSpot posts a study showing that LinkedIn is more effective for B2B companies, while Facebook is a better platform for B2C.

YouTube has acquired a web video startup, Next New Networks, to aid its video creators, according to PCWorld, and Sexy Social Media discusses Facebook’s increasing monetization.

Mashable posts understanding the social media ROI cycle, and Search Engine Journal posts three (impressive) case studies of Facebook marketing ROI.

Social Media Examiner reports on the Facebook changes, Google’s socially enhanced user profiles, and more in its weekly news (ending March 4th).

eConsultancy discusses the subject of syncing your social media accounts (or not), and ClickZ posts a guest column (Heidi Cohen) on how most folks prefer to not be “heard” in social media.

TechCrunch reviews location-relevancy app “View,” and Copyblogger discusses how to avoid becoming just another social media burnout.

Finally, Social Media Examiner urges readers to take advantage of a limited 50-percent discount by registering early for its online Social Media Success Summit 2011 (May 3rd – May 26th).