Got value? It’s all about valuable content in this week’s latest and greatest web writing news. As Google’s Farmer/Panda update continues to reverberate throughout the SEO and search community, content marketers talk PR and reputation management, and social media marketers discuss social ROI and measure the relative value of its platforms.
HubSpot posts its own “inside story” on the $32 million investment from Google Ventures, Salesforce.com, and Sequoia Capital.
The power of the press and public relations are addressed at CMI (how to mine the press for content), SEO Copywriting (how to create buzz for content via PR), and at David’ Armano’s Logic+Emotion blog (we’re all in PR).
Two notable articles about reputation management: Taking control of the online reputation of your business is at eMarketing and Commerce (eM+C) article (part 2), and Level 343 shares tips for keeping a strong online reputation.
Meanwhile, Google’s announced that its Instant Previews feature is now available on Android (2.2+) and iOS (4.0+).
SEO & Search:
Straight from the big G’s top engineers: Steve Levy posts his TED 2011 interview with Google’s Matt Cutts and Amit Singhai about the farmer/panda algorithmic changes at Wired.com.
Eric Ward shares his broad and deep perspective of the whole farmer/panda issue at Search Engine Land.
The Google Panda update and what it means for your link building is explained well by Kristi Hines at Search Engine Watch.
Vanessa Fox discusses what to do (and not) if your site’s traffic has plummeted as a result of the update at Search Engine Land.
eConsultancy posts an interesting read (study) on how social media and SEO are grossly undervalued (and paid advertising overrated) and Lee Odden of Top Rank lists a compilation of their posts on the integration of SEO and social media.
SEO Book boasts a smart read about content quality and productivity (skyrocketing productivity by trimming the fat from your content consumption).
An unlikely alliance: paidContent reports that Microsoft and Google have teamed up to go after an aggressive mapping “patent troll,” called GeoTag.
Search Engine Strategies (SES) Conference & Expo is right around the corner (SES New York 2011), from March 21st – March 25th, and Lee Odden of Top Rank gives convincing reasons why you should attend this particular one.
Finally, Marketing Sherpa is getting into the summit act, teaming with Marketing Experiments to hold the inaugural Optimization Summit 2011 in Atlanta (June 1st – 3rd).
Social Media Marketing:
CNN Money.com posts Fortune’s full list of the world’s top 50 most admired companies in 2011, based on its survey of business professionals. (Take a wild guess, which is #1?)
Citing a study from Netpop Research, ReelSEO reports that You Tube surpasses Facebook, Twitter, and all social media in user satisfaction.
Brian Solis has announced the release of his revised and updated Engage, and Webbiquity releases its List of Corporate Social Strategists for 2011, the Twitter edition (to augment its original list, limited to LinkedIn).
HubSpot posts a study showing that LinkedIn is more effective for B2B companies, while Facebook is a better platform for B2C.
Social Media Examiner reports on the Facebook changes, Google’s socially enhanced user profiles, and more in its weekly news (ending March 4th).
Finally, Social Media Examiner urges readers to take advantage of a limited 50-percent discount by registering early for its online Social Media Success Summit 2011 (May 3rd – May 26th).