SEO content marketing roundup, week ending May 16th

May 16, 2012 • written by Laura Crest

This week’s latest and greatest Web-writing news is lean but not terribly mean, with great content shared from the golden triad of content, SEO/search and social media marketing. Here’s the high-protein-zero-carbs web gem picks…enjoy with your tall skinny latte!

Content Marketing

So are your landing pages realizing a positive ROI or are they “more like bouncing betties?” A great landing page ROI 101 post by Level 343.

And does your copywriting convert? Heather Lloyd-Martin discusses informercial-inspired direct response copywriting techniques at  SEO Copywriting.

Tom Demers shares 42 content writing and SEO ranking tips for small business owners at Measured SEM.

“Finally: 2012 Superbowl Ad Neuro-Rankings” are in: Roger Dooley discusses them at Neuromarketing.

Events:

• Usability Week 2012 Conference, hosted by the Neilsen Norman Group, is scheduled for June 25^th thru the 29^th in Chicago.
• Sales Brain announces an open, two-day Neuromarketing Workshop in Phoenix, June 6^th and 7^th.
• Marketing Sherpa’s Optimization Summit 2012 will be held in Denver from June 11^th thru the 14 ^th.
• Marketing Sherpa’s B2B Summit 2012 will be held in Orlando, August 27^th thru the 30^th.
• Content Marketing Institute’s Content Marketing World 2012 is scheduled for September 4^th thru the 6^th in Columbus, OH.

SEO & Search

Avinash Kaushik discusses “Measuring Digital ‘Brand Strength’” at Occam’s Razor

Making the New York Times is “Bing Search Engine to be Revamped as War Against Google Intensifies.”

Bill Ross posts “SEO ROI Measurement: The Only 3 Primary KPIs You Should Care About” at LinchPinSEO

SEOptimise shares “advanced tips and take aways” from SMX London.

When is your first conversion opportunity? The search engine results page: learn how to make your search listings sizzle at SEO Copwriting.

Events:

• SMX (Search Marketing Expo) Advanced Seattle 2012 is scheduled for June 5^th and 6th. Workshops are on June 7^th.
• SES (Conference & Expo) Toronto is scheduled for June 11^th thru the 13^th.
• MozCon 2012 is scheduled for July 25th thru the 27th (in Seattle, of course).
• SES (Conference & Expo) San Francisco is scheduled for August 13^th thru the 17^th.Register before June 16^th for the best rates!
• PubCon Las Vegas 2012 is on for October 15^th thru the 19^th at the Las Vegas Convention Center. Register now for early bird rates!

Social Media Marketing

Voicing his dissent with the recommended timing for social sharing, Matt McGee posts “There’s No Best Time to Publish Blog Posts & Social Updates” at Small Business Search Marketing.

Brian Solis pens a most eloquent manifesto, “The Fallacy of Information Overload.”

So what is a “social executive”? Cheryl Burgess posts “7 personalities of a social executive” at Blue Focus Marketing.

Courtney Ramirez weighs the pro’s and con’s of Pinterest vs. Google+ as social media platforms at SEO Copywriting.

Events:

• BlogWorld & New Media Expo 2012, NYC is on for June 5^th thru the 7th in the Big Apple.

Would you like to learn how to write for Google? Just sign up for the free SEO Copywriting Buzz newsletter for lean, no-fluff industry news, either daily or weekly, and get Heather Lloyd’s “25-Point Checklist on How to Write for Google” free!

photo thanks to kaigakyoshite (Roland)