Ch-ch-ch-ch-changes: This week’s latest and greatest Web writing news is about adaptation, whether it’s to changes in content, SEO/search or social media marketing. Google’s string of 52+ updates keep SEO & search pro’s dancing, content marketers take a hard look at their websites, and social media marketers respond to all the new developments in their field with a plethora of how-to’s.
So let’s turn and face the strange ch-ch-changes, shall we? Enjoy this week’s picks!
In part two of her series on the “annual website cleanup,” Lyena Solomon details 2nd quarter analytics and usability audits at Net Sprinter.
Jason Amunwa pens “Help Your Website Sell More: 11 Overlooked Page Elements That Drive Online Sales” at KISSmetrics.
Beth Fox discusses how to make your content pop with five bullet point basics at Content Marketing Institute.
Pamela Vaughan posts “20 Simple Ways to Boost Blog Subscribers” at HubSpot.
Are you insane? It may help: Neil Patel discusses “How to Become a Blogging Superstar” at SEOmoz.
Dewane Muntunga shares “20 Content Marketing Ideas That Really Work!” at Conversion Cues.
Marketing Sherpa’s weekly Marketing Research Chart shows the results of its survey of 1500+ marketers that answered: “What are the most valuable inbound lead sources?”
- MarketingProfs University is offering a live, online “Marketing Writing Bootcamp” from May 10th thru the 23rd (with on-demand access to the recordings thru April of 2013). Use coupon code SUCCESS to save $200!
- The Content Strategy Conference, ConFab 2012, scheduled for May 14th thru the 16th, is completely sold out, but you can catch live coverage via blogs, updates, and the @confab2012 Twitter stream.
- Usability Week 2012 Conferences, hosted by the Neilsen Norman Group, are scheduled for May 14th thru the 18th in Washington, D.C., and for June 25th thru the 29th in Chicago.
- Sales Brain announces an open, two-day Neuromarketing Workshop in Phoenix, June 6th and 7th.
- Marketing Sherpa’s Optimization Summit 2012 will be held in Denver from June 11th thru the 14 th.
- Marketing Sherpa’s B2B Summit 2012 will be held in Orlando, August 27th thru the 30th.
- Content Marketing Institute’s Content Marketing World 2012 is scheduled for September 4th thru the 6th in Columbus, OH.
SEO & Search
Heather Lloyd-Martin’s weekly SEO copywriting YouTube post focuses on “SEO content strategies for Google’s Penguin Update,” at SEO Copywriting.
Eric Ward debates the definition of “unnatural” links and lists 15 of the most obvious examples with (his self-described link-bait title) “Can There Really Be 85 Types Of Unnatural Links?” at Search Engine Land
Aaron Wall presents a reality check on negative SEO with “Ha! Bullets Can’t Hurt ME” at SEOBook.
One of the original SEO copywriters, Susan O’Neil, discusses how she keeps her clients a step ahead of their competition with “disruptive innovation,” at SEO Copywriting.
Wasim Ismail interviews Heather Lloyd-Martin on SEO, the Penguin update, and more at his blog site.
Jenny Halasz continues her “Keyword Seed Method” series of how-to’s for beginners with “Time To Reap What You’ve Sown From Keyword Seeds” at Search Engine Land.
The source of the SEO industry’s “reputation problem” – “Google Perhaps” – is brilliantly explored by Aaron Wall at SEOBook.
- SMX (Search Marketing Expo) Advanced Seattle 2012 is scheduled for June 5th and 6th. Workshops are on June 7th.
- SES (Conference & Expo) Toronto is scheduled for June 11th thru the 13th. Register before May 11th to save up to $300!
- MozCon 2012 is scheduled for July 25th thru the 27th (in Seattle, of course).
- SES (Conference & Expo) San Francisco is scheduled for August 13th thru the 17th.Register before June 16th for the best rates!
- PubCon Las Vegas 2012 is on for October 15th thru the 19th at the Las Vegas Convention Center. Register now for early bird rates!
Social Media Marketing
Cindy King’s weekly wrap of social media marketing news at Social Media Examiner features Google’s new set of social reports designed to “help you measure the impact of your social marketing initiatives and evaluate the effect social media has on your goals and commerce activities.”
Jason Falls posts “Why Forums May Be the Most Powerful Social Media Channel for Brands” at Entrepreneur.
Google v. Facebook, the mobile version: Greg Sterling cites comScore data in discussing the relative time spent on mobile channels with “Most Mobile Time Spent In Apps: Google Has Top Reach, Facebook Has Highest Engagement,” at Marketing Land.
Noting that highly visible box on the upper right hand corner of Google’s search results page, Newt Barrett posts “Why You May Be Screwed if You Don’t Take Google+ Seriously,” at Content Marketing Today.
Lee Odden discusses search and social optimization with “Is Your Optimization Meaningful or Mechanical?” at Top Rank.
Michael King (“iPullRank”) pens a detailed how-to on maintaining your social shares after a site migration, at Search Engine Watch
- BlogWorld & New Media Expo 2012, NYC is on for June 5th thru the 7th in the Big Apple.
photo thanks to Thuany Gabriela