SEO content marketing roundup, week ending May 9th

Ch-ch-ch-ch-changes: This week’s latest and greatest Web writing news is about adaptation, whether it’s to changes in content, SEO/search or social media marketing. Google’s string of 52+ updates keep SEO & search pro’s dancing, content marketers take a hard look at their websites, and social media marketers respond to all the new developments in their field with a plethora of how-to’s.

So let’s turn and face the strange ch-ch-changes, shall we? Enjoy this week’s picks!

Content Marketing

In part two of her series on the “annual website cleanup,” Lyena Solomon details 2nd quarter analytics and usability audits at Net Sprinter.

Jason Amunwa pens “Help Your Website Sell More: 11 Overlooked Page Elements That Drive Online Sales” at KISSmetrics.

Beth Fox discusses how to make your content pop with five bullet point basics at Content Marketing Institute.

Pamela Vaughan posts “20 Simple Ways to Boost Blog Subscribers” at HubSpot.

Are you insane? It may help: Neil Patel discusses “How to Become a Blogging Superstar” at SEOmoz.

Dewane Muntunga shares “20 Content Marketing Ideas That Really Work!” at Conversion Cues.

Marketing Sherpa’s weekly Marketing Research Chart shows the results of its survey  of 1500+ marketers that answered: “What are the most valuable inbound lead sources?”

Events:

SEO & Search

Danny Goodwin summarizes the more notable updates (of 52+) that Google launched in April, besides the Penguin update and Panda “refreshes”, at Search Engine Watch.

Heather Lloyd-Martin’s weekly SEO copywriting YouTube post focuses on “SEO content strategies for Google’s Penguin Update,” at SEO Copywriting.

Eric Ward debates the definition of “unnatural” links and lists 15 of the most obvious examples with (his self-described link-bait title) “Can There Really Be 85 Types Of Unnatural Links?” at Search Engine Land

Aaron Wall presents a reality check on negative SEO with “Ha! Bullets Can’t Hurt ME” at SEOBook.

One of the original SEO copywriters, Susan O’Neil, discusses how she keeps her clients a step ahead of their competition with “disruptive innovation,” at SEO Copywriting.

Wasim Ismail interviews Heather Lloyd-Martin on SEO, the Penguin update, and more at his blog site.

Jenny Halasz continues her “Keyword Seed Method” series of how-to’s for beginners with “Time To Reap What You’ve Sown From Keyword Seeds” at Search Engine Land.

The source of the SEO industry’s “reputation problem” – “Google Perhaps” – is brilliantly explored by Aaron Wall at SEOBook.

Events:

Social Media Marketing

Cindy King’s weekly wrap of social media marketing news at Social Media Examiner features Google’s new set of social reports designed to “help you measure the impact of your social marketing initiatives and evaluate the effect social media has on your goals and commerce activities.”

Jason Falls posts “Why Forums May Be the Most Powerful Social Media Channel for Brands” at Entrepreneur.

Google v. Facebook, the mobile version: Greg Sterling cites comScore data in discussing the relative time spent on mobile channels with “Most Mobile Time Spent In Apps: Google Has Top Reach, Facebook Has Highest Engagement,” at Marketing Land.

Noting that highly visible box on the upper right hand corner of Google’s search results page, Newt Barrett posts “Why You May Be Screwed if You Don’t Take Google+ Seriously,” at Content Marketing Today.

Lee Odden discusses search and social optimization with “Is Your Optimization Meaningful or Mechanical?” at Top Rank.

Citing Bitly data, Danny Sullivan discusses optimum times for social sharing with “For Social Success, Post to Twitter & Facebook In Early Afternoons, Tumblr in Evenings” at Marketing Land.

Michael King (“iPullRank”) pens a detailed how-to on maintaining your social shares after a site migration, at Search Engine Watch

Events:

 

photo thanks to Thuany Gabriela