SEO content marketing roundup, week ending October 20th

Measure twice, cut once”¦ and while you’re at it, analyze this!  Yes, this week’s latest and greatest of web writing news is centered around metrics, analytics, and measurement, but math-a-phobes need not despair:  there’s also some great stuff about SEO content marketing sans calculation!  Enjoy!

First thing’s first:  know your target market before investing in online marketing! Search Engine Journal features a great piece about making a cost-effective marketing plan, from SEO to PPC.

In its fourth of a series on content engagement, Content Marketing Institute wades into how to measure content engagement and produces over 20 recommended tools!

Are you a good marketer or a great marketer? Hubspot succinctly summarizes three fundamental marketing metrics that every boss needs to see.

Search Engine Roundtable is providing live coverage of the SES Chicago conference, including “Establishing and Hitting Metrics with Social Media,” and  “Meaningful SEO Metrics: Going Beyond the Numbers.”

Seemingly defying measurement is the user’s mind, but it can be modeled!  This Search Engine Journal post is about why user mind models matter for web writers, whether you’re doing SEO, on-site content, or crafting pieces for social media.

And just for fun: Godzilla versus King Kong?  The argument for Twitter’s advantages over Facebook is presented at Tech Crunch, while iMedia Connection recounts several of the most incredible business social media moves: good, bad, and downright ugly.