In this week’s latest and greatest Web-writing news, Google’s announcement of yet another imminent Panda update is buzzing up the SEO & search community. Meanwhile, content marketers discuss website design, and social media marketers chirp up Twitter’s new profile and ad features. These highlights and much more await you – enjoy this week’s picks!
Brynna Baldauf posts “Staying On Track with Your Content Marketing Goals” at Vertical Measures.
Chris Winfield shares “11 Content Marketing Knows” at Marketing Land.
Jim Nichols posts “9 infographics marketers need to see” at iMediaConnection.
Miranda Miller posts “Photos & Videos as Social Currency: The People Behind Content Creation & Curation” at Search Engine Watch.
Christopher Hosford posts “Content marketing comes of age” at BtoB Magazine.
Heather Lloyd-Martin discusses neuromarketing and textural adjectives with her video post “How to write sales copy that turns your readers on” at SEO Copywriting.
Seth Godin posts “Two questions behind every disagreement” at his blog.
Heidi Cohen posts “7 Content Marketing Tactics to Maximize Multi-Screen Effectiveness [Research]” at her blog.
Brittany Leaning posts HubSpot’s weekly news with “Data Behind the Power of Evergreen Content, and Other Marketing Stories of the Week.”
Gini Dietrich discusses the epidemic of bad corporate communications and Web content with “OMG! How NOT to write business web content” at SEO Copywriting.
Oil Gardner posts “The A/B Testing Question Everyone Wants Answered – What Should I Test?” at Unbounce.
Shelly Kramer posts “How To Design A Website That Google Likes” at V3 Integrated Marketing.
Justyn Hornor posts “What Content Marketers Need to Know about Responsive Web Design” at Content Marketing Institute.
Marketing Sherpa’s weekly research chart features “Top email trends for 2012.”
Gordon Ramsay may turn hellish hotel rooms around, but what about hellish hotel Web content? Great read by Heather Lloyd-Martin at SEO Copywriting.
- MarketingProfs’ B2B Forum is scheduled for October 4th & 5th (Workshops on October 3rd) at Westin Copley Place, Boston.
- Tim Ash’s (East Coast) Conversion Conference will be held in Ft. Lauderdale (FL) October 9th & 10th
- The Usability Week 2012 Conference series, hosted by the [Jakob] Nielsen Norman Group, will take place September 23rd thru the 28th in San Francisco, October 28th thru November 2nd in New York, November 5th thru the 9th in Seattle, and December 2nd thru the 7th in Las Vegas.
- Content Marketing World, NYC is a one-day conference scheduled for November 15th in New York, NY.
- For affiliate marketing folks, Affiliate Summit West 2013 will be held in Las Vegas from January 13th thru the 15th.
SEO & Search
Danny Goodwin reports on Google’s latest Panda update with “Google Panda Refresh Alert: Expect Some Flux” at Search Engine Watch.
At Search Engine Land, Danny Sullivan also reports on Google’s Panda update (is it 4.0?), and provides a list and analyses of the Panda updates since the first one, in February 2011.
Jessica Lee discusses Google’s quality rating manual with “When Google Rates Your Web Content, Will You Make the Grade?” at Bruce Clay, Inc.
Jonathon Hyjek discusses “What To Do With Your Analytics Data” at Level 343.
Annie Cushing posts “How To Go Picasso On Your Data With Conditional Formatting” at Search Engine Land.
Neil Patel posts “Author Rank: A Step-by-Step Guide to Dominating Search with Content Marketing” at Quicksprout.
Dana Lookadoo presents the “Structured Social Sharing Formula: 10 steps for optimizing Web pages and social shares” via the latest SEOmoz Whiteboard Friday.
Sujan Patel posts “How to Optimize Your Mobile Website” at Search Engine Journal.
Ben Holbrook discusses “SEO Growing Pains – What the Search Industry Should be Searching for” at State of Search.
Bharati Ahuja discusses “Fake Fans, Followers, Likes, Reviews, etc. – The Social Media Spam And Its Impact On Search & Ecommerce” at WebPro Tech.
Eric Ward posts “A Trusted Link? There Is No Such Thing” at Search Engine Watch.
Kieran Flanagan posts “Content Marketing – Think Campaigns Not Just Links, Your Guide to TOFU” at SEOmoz.
Nick Stamoulis posts “How to Clean Up Your Inbound Link Portfolio” at Search Marketing Standard.
- SMX (Search Marketing Expo) East is returning to New York, October 2nd thru the 4th.
- PubCon Las Vegas 2012 is on for October 15th thru the 19th at the Las Vegas Convention Center.
- SES Chicago is scheduled for November 12th thru the 16th.
Social Media Marketing
Ashley Zeckman posts both a “Book Review & Interview: The New Relationship Marketing – Mari Smith” at Top Rank.
Gabriella Sannino discusses “7 Reasons Blog Commenting is a Must” at Level 343.
Gini Dietrich posts “Six Things You Can Learn about Blogger Relations from Apple” at Spin Sucks.
Steven Van Belleghem posts “The 4 C’s of the Conversation Company: still a long road ahead for most companies” at Brian Solis’ blog.
Citing comScore data, Matt McGee reports “Tumblr Traffic Has Doubled in Last Year, Search Visits Up 200 Percent [comScore]” at Marketing Land.
Greg Finn reports “Google+ Reaches 100 Million ‘Social Network’ Users (& How This Is Different From Past Milestones)”, also at Marketing Land.
“New Twitter Ad Features” headlines Social Media Examiner’s weekly news.
Jason Keath posts “Everything You Need To Know About the New Twitter Profiles” at Social Fresh.
Samantha Murphy posts “Everything You Need to Know About the New Twitter” at Mashable (Social).
Corey Eridon gives a step-by-step how-to on Twitter’s new cover photo feature with “Twitter Rolls Out Cover Photos: How to Add Yours Today” at HubSpot.
Todd Giannattasio shares “5 Sites to Help Build Your Twitter Community” at Social Media Today.
Bas van den Beld posts “Friday Talk: Brian Solis – Screw business as usual….this is the real world” at State of Search.
Emilia Sukhova posts “Is Social Media Creating a Plagiarism Problem (+ Infographic)” at Convince & Convert.
Matt McGee reports on a survey indicating that 35-percent of small business owners do not find value on Facebook, at Small Business Search Engine Marketing.
Stacey Acevero posts “Faking it on Social Media: What are the Costs?” at Spin Sucks.
- SMX Social Media Marketing 2012 will be in Las Vegas, December 5th & 6th
photo thanks to Kevin Dooley