Welcome to this week’s latest and greatest web-writing news, jet-lag edition! Abbreviated yet full of great links from content and social media marketing, search and SEO. Without further ado, here ‘tis….
Top Rank posts three internet marketing trends that you don’t want to miss.
Content Marketing Institute posts the content strategy that made Justin Bieber a star.
Copyblogger posts what best-selling fiction can teach you about writing better landing pages.
Vertical Measures posts getting out of your own way in writing effective landing pages that convert.
iMedia Connection posts the most cost-effective and undervalued marketing campaign element.
Neuromarketing reviews Brandwashed, the new book by Martin Lindstrom (author of Buyology).
Marketing Sherpa posts its research chart of the week, on the top barriers to overcoming B2B marketing challenges.
SEO & Search
Search Engine Watch posts eight durable SEO elements that hold true throughout all the algorithmic changes.
Top Rank posts five alternative keyword research tools for mobile, news, social, image and video options.
SEO Copywriting posts a fun read on (Star Trek’s) Mr. Spock’s guide to exceptional (“out of this world”) SEO copywriting.
SEOmoz posts seven especially useful Google advanced segmenting features.
SEOptimise posts SEO metrics that everybody can use.
State of Search posts an infographic of the evolution of making page one.
Blue Glass posts the evolution and implementation of link building from its TPA conference.
Social Media Marketing
Search Engine Watch, citing Paul Allen, reports that Google+ now may have 43 million users.
Social Media Examiner posts the five recent Facebook changes and what you need to know.
V3 Integrated Marketing posts how to enable Facebook’s new timeline feature.
HubSpot posts five tips for managing LinkedIn groups.
Jeff Bullas posts the one terrific reason to join Twitter.
HubSpot posts new data showing that longer tweets generate more clicks on Twitter.