Content, content, content! In this week’s latest & greatest Web-writing news, content marketers discuss how the Inc. 500 are planning and performing, SEO & search pro’s talk content for SEO (an interesting twist on SEO for content…) while the social media community notes how content drives its engine. These Web gems and much more await you – enjoy!
Ross Hudgens reports on the “State of the Industry – Marketing Companies in the Inc. 500”at Marketing Pilgrim.
Joe Pulizzi discusses “How the Inc. 500 Fastest-Growing Companies Are Using Content Marketing” at Content Marketing Institute
Ingrid Lunden discusses new Google-based research about the U.S. consumer trend of multi-channel content consumption with “If Content Is King, Multiscreen Is The Queen, Says New Google Study” at TechCrunch.
Ariella Brown poses “Key Questions for Content Marketing” at Level 343.
Heather Lloyd-Martin cites a highly successful case of “pivoting” content strategy from the music industry, with “What a rock band can teach you about your business” at SEO Copywriting
Seth Godin enriches a metaphor – imagine that! – with “The soapbox and the city.”
Michael Stelzner interviews Pat Flynn on “How Content Can Help You Build a Loyal Following” in a new podcast feature at Social Media Examiner.
Gini Dietrich shares her blog story with “Lessons (And Stats) from Six Years of Blogging” at Spin Sucks.
SEO & Search
Karon Thackston posts “Matt Cutts Reveals Google’s Updated SEO Copywriting Strategy” at SitePro News.
Build it and they will come? Ryan Kim posts “WallMart Builds Its Own Shopping Search Engine” at GigaOm.
Danny Goodwin breaks out the sharpie with “A Nexus 7 Ad On Google’s Home Page? Blasphemy!” at Search Engine Watch.
Barry Schwartz reports that “More Than 10 Is The New 10 Blue Links For Bing” at Search Engine Land.
Pamela Parker reports “Google Shuts Down TV Ads In Adwords” at Marketing Land.
Glenn Gabe recounts a Panda/Penguin challenge and it’s resolution with “March of the Penguins, Which Led to a Friendly Panda and Finally a Recovery” at Search Engine Journal.
Jonathan Allen posts a fascinating thought-piece with “How Buzzman Rewrote the Rules of Fiction to Create Relevant Video Content” at Search Engine Watch.
SEO Hacker features a comprehensive how-to about video SEO.
Jeroen van Eck discusses the roles of SEO & (not V.) PPC in “The battle of the SERPs” at State of Search.
Gareth Owen offers a great how-to on creating a content calendar to correlate SEO Results at Search Engine Watch.
Social Media Marketing
“Google+ Tools for Business” headlines Social Media Examiner’s weekly news.
Can’t buy a like: Danny Sullivan posts “Facebook To Remove Fake Likes” at Marketing Land.
Getting personal with Facebook: Greg Finn reports “WolframAlpha Launches In-Depth Personal Analytics For Facebook Profiles” (and how to) at Marketing Land.
Jeff Bercovici posts “Ouch! Facebook 2012 Revenue Slashed by 1 billion” at Forbes.
Henry Blodget posts “It’s Becoming Clear That No One Actually Read Facebook’s IPO Prospectus Or Mark Zuckerberg’s Letter To Shareholders,” at Business Insider.
Brian Carter shares “5 New Ways to Improve Your Facebook EdgeRank” at Mashable.
Hugo Guzman posts “Think of social media influencers as your customers” as a pro tip for enterprise social media strategy.
Brian Solis turns his attention to small businesses with “5 Ways Strategic Social Media Can Help Small Business.”
Jeremiah Owyang posts an Altimeter model of social media strategy with “Breakdown: Social Media Workflow, Process, Triage” at Web Strategist.
Kevin Allen issues a warning of sorts with “Satirical Facebook page mocks corporate social media efforts” at Ragan’s PR Daily.
Anthony Ha reports “Facebook To Roll Out Email- and Phone Number-Based Ad Targeting Next Week” (i.e., this week, based on contact information already collected) at TechCrunch.
Cotton Delo reports on Twitter’s planned “engagement” content-harvesting to aid advertisers with targeted marketing at Ad Age.
Dave Levy posts “Pinterest for Marketers: The Part You’re Not Understanding” at PR Squared.
Kylie Jane Wakefield posts a video on “How To Make an Eye-Catching Branded YouTube Page” at The Content Strategist.
Heidi Cohen posts an infographic showing the nine major elements of a blog plan comparing B2B, B2C, non-profit and solopreneur blogs.
photo thanks to The Show Must Go On (Paola)