SEO content marketing roundup, week ending September 7th

Can anyone stop the big Apple’s (mobile) or the big G’s Chrome (desktop) domination of browsing?  These cogent questions are among the many key discussions in this week’s latest and greatest web writing news, which also includes: smart content strategy, website metrics, and social media marketing analytics. From authorities in the content marketing, SEO, search and social media marketing spheres, the best of the best are corralled here for your browsing and bookmarking delight. Enjoy!

Content Marketing

How to increase your content sharing by an incredible 700-percent is shared by Jeff Bullas.

How to get the traffic that your blog deserves is (guest) posted by Jon Morrow at Copyblogger.

Conversionation features Bryan Eisenberg on Social Conversion and Content Marketing.

Fun read: B2B marketing like the Caped Crusader is penned by George Passwater.

12 content marketing organizations that are “doing it right” are at Content Marketing Institute, via Michelle Linn.

The 10 blogs you should be reading if you manage a company’s content strategy are share at Contently.

Developing website content to meet your goals is posted by Arnie Kuenn at Vertical Measures.

What story does your content tell about you? By Mack Collier.

Ana Hoffman shares 16 ways to make your blog sticky at Traffic Generation Café.

Using emotional connection to boost sales is at NeuroMarketing.

So what makes someone leave a website?  Check out the infographic at Kiss Metrics.

Targeting your web copy with an ideal customer profile is (guest) posted by Courtney Ramirez at SEO Copywriting.

Shelly Kramer posts “the online marketing truth” that more content equals more leads at V3 Integrated Marketing.

Marketing Sherpa posts a study on lead nurturing that shows fewer emails yields a 225-percent increase in sales leads.

Nine “amazing” mobile marketing stat’s that every marketer should know are shared at HubSpot.

Chris Brogan posts a notable read on the myth of reputation.

Seth Godin posts a most tasty piece on talent and vendors.

In honor of this weeks’ Content Marketing World (September 6th – the 9th,) in Cleveland, are some notable posts:

Lee Odden previews his upcoming presentation at Content Marketing World on the “Content Marketer’s Guide to Social Media and Search Strategy,” scheduled for Thursday, Sept. 8th, at 2 p.m. eastern.

Jason Falls, editor of Social Media Explorer, talks measurement and no-nonsense marketing at Content Marketing Institute.

Michele Linn posts “Welcome to Content Marketing World Week,” indicating how you can track the event via blogs at Content Marketing Institute (or via Twitter at #cmworld).

And just around the corner are other marketing, brand, and B2B events, including:

  • iMedia Connection’s Brand Summit, from September 11th – the 14th, in Coronado, CA.
  • HubSpot’s Inbound Marketing Summit, September 14th and 15th, in Boston.
  • Marketing Sherpa’s B2B Summit, September 26 and 27th in Boston, then October 24th and 25th in San Francisco.

SEO & Search

GigaOm reports on Apple’s continued domination of mobile browsing, while SitePoint asks,“Can anyone stop Chrome?” in reporting relative desktop browser usage (and more).

Meanwhile, Google posts Happy third birthday, Chrome! at its blog.  Awwwww! Now blow out the competition, sweetheart!

Mashable reports that Google is now offering a new Chrome extension that will allow users to access offline versions of its Gmail, Calendar and Google Docs.

Greg Sterling reports that the U.S. move against AT&T’s attempted acquisition of T-Mobile may spell trouble for Google at Search Engine Land.

Lee Odden discusses the more salient findings of Marketing Sherpa’s 2012 SEO Benchmark Report at Top Rank.

So does Google’s page rank really matter? A smart read by Neil Patel at Quicksprout.

And is a high bounce rate necessarily bad? Michael Gray speaks to this at his SEO blog.

News from Google Webmaster’s blog:  the big G now classifies subdomains as internal links within its Webmaster tools, reports Search Engine Land.

In a related thread, SEOptimise posts “international SEO strategy,” discussing the question of domains, subdomains or subfolders?

iMedia Connection posts “defining the future of search,” and “why engagement trumps clicks.”

Distilled publishes its SEO guide to creating viral linkbait and infographics.

And Distilled’s self-described teenaged SEO intern, Ed Fry, posts why your linkbait fails (and how to fix it) at SEOmoz.

Search Engine Watch posts five simple ways to make your blog links better.

Five vanity metrics to stop measuring (and better alternatives) are posted at HubSpot.

Hugo Guzman posts yet another “newsflash,” this time on how mainstream media still doesn’t understand SEO.

Five small tips to find big SEO problems are shared by Rachel Andersen at Search Engine Journal.

Michael Gray posts why you can almost guarantee that Google is using your analytics data at his SEO blog.

Why website (A/B) test results don’t always add up (and what to do about it) is at Kiss Metrics.

Search Engine Land posts why display is changing the value of search, and how analytics can help balance your annual search advertising budget.

Ad Age posts that finally, search is starting to reward creativity over shady tactics, while SEOptimise posts a read on ethics and SEO.

GigaOm reports, via video featuring Google’s Eric Schmidt, how Google plans to change the way you watch T.V.  Imagine that.

SEOmoz addresses big brand SEO with “campaigns, integration, and extended brand keywords.”

Meanwhile, eMarketer posts that images and coupons boost local search ads.

Most timely:  WebPro Technologies discusses the importance of attending SEO expos, conferences, and events.

So which one are you attending?  (If it helps you decide, Heather Lloyd-Martin teams up with a most talented group to speak on Panda-proofing your content at SMX East).

Events:

Social Media Marketing

Search Engine Watch posts an important and intriguing piece on Google+’s “identity ecosystem,” by Kristine Schachinger.

Brian Solis posts a framework for social analytics (“What’s the R.O.I.”?)

Gabriella Sannino posts avoiding the social media graveyard with a social media plan at Level343.

An interesting take on social media goals is offered at BNet with a post on the “four biggest lies about social media.”

Search Engine Land’s George Aspland posts how to use LinkedIn to improve organic visibility.

Social media tools – streamlined – headlines Social Media Examiner’s weekly news.

SME also announces the 2011 winners of its top 10 small business Facebook Pages.

Lee Odden posts making social media pay (with really fast followers) at Top Rank, citing a presentation by Accenture’s Robert Wollan.

Search Engine Land’s weekly Google+ wrap discusses the G+ new suggested users list, API delays, and measuring Google+ influence, via Greg Finn.

A fun trio of social media stat’s and infographics are posted by Jeff Bullas: first, 20 stunning social media statistics (plus infographic); second, on how you use Twitter (with some interesting history behind the big T); and third, on how you use LinkedIn.

Marketing Sherpa posts its weekly research chart indicating to what extent marketers are integrating social media into their marketing mix.

Jay Baer (guest) posts three non-obvious ways social media will impact big companies at the Sherpa blog.

eMarketer posts how social media users engage with marketers on Twitter (how brands are making an impact).

Danny Brown discusses the Google+ apathy malaise, as Inc. Tech reports that visits to Google+ continue to dive.

SitePro News reviews Google+ with some helpful explanations of its features.

Ad Age posts how brands should think about Facebook (a loyalty program rather than a customer acquisition tool).

HubSpot posts a “seven-step program” for generating leads through LinkedIn (based on an excerpt from its e-book) while Search Engine Watch posts audience-targeting strategies for LinkedIn ads.

Kaila Strong posts on a data report on effective Facebook messaging at Vertical Measures.

Website Magazine posts new rules for Twitter users with “dropping the banhammer on Twitter.”

HubSpot posts “the three-step hierarchy for social media contagiousness,” as well as a “step-by-step guide to advertising on Facebook.”

Reputation management via social media: great posts by Jay Baer (on lessons learned by….) at Convince and Convert, and via Social Media Examiner’s interview (by Michael Stelzner) with Shashi Bellamkonda of Network Solutions.

Events:

A Closing Note:

Trey Pennington left this world and left many in the community bereft.  Among the heartfelt tributes to Trey are: Mark Schaefer’s “A broken heart for the social media community” (one of several posts he wrote about Trey Pennington at {grow}) and  Heidi Cohen’s “Trey Pennington: Reaching Out in the Darkness.”