SEO experts weigh in: Authorship, social SEO, link building & Schema
Beginning with Eric Enge’s post on what Google’s authorship markup means for SEO, we’ve also included Dana Lookadoo on optimizing content for social sharing, Carrie Hill on how to use Schema markup to stand out in search, and Jon Hall on why link building in the real world requires the work of sales.
So here are they are…Savor, bookmark…enjoy!
Eric Enge has been tracking Google’s authorship markup since the search giant announced its support for it back in June of 2011. In this article, he discusses why authorship will become a ranking signal, and shares three takeaways for SEO content marketers.
Dana Lookadoo expands on her presentation to Heather Lloyd-Martin’s SEO Copywriting Certification members, delving into how to structure content so it is more likely to be shared. She also explains Open Graph protocol and how to track social shares in Google Analytics.
Carrie Hill shares her expertise on how to use Schema.org mark-up to improve search positions. She discusses the three best Schema protocols to learn as an SEO content writer, and emphasizes how acquiring this skill set can set you apart from 99% of other SEO copywriters.
Jon Ball shares his considerable real-world experience in link building to highlight what a post-Penguin strategy requires: sales. He discusses how SEOs have become afraid to pursue links, instead passively relying on “inbound marketing.” He then outlines steps to successful link building in the real world.
image thanks to winnifredxoxo
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