Comments on: Sh’zam! Transforming ordinary features into extraordinary benefits http://www.seocopywriting.com/content-marketing/shzam-transforming-ordinary-features-into-extraordinary-benefits/ Drive more Web traffic. Boost your search engine rankings. Make more money. Online SEO copywriting training classes for freelance writers, small businesses and marketers. Wed, 22 May 2013 17:21:24 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Drive revenue with benefit-specific, targeted product pages | SEO Copywriting http://www.seocopywriting.com/content-marketing/shzam-transforming-ordinary-features-into-extraordinary-benefits/#comment-43755 Drive revenue with benefit-specific, targeted product pages | SEO Copywriting Mon, 21 Mar 2011 15:36:28 +0000 http://www.seocopywriting.com/?p=6084#comment-43755 [...] If you’re new to the how-to series or could stand a quick review, it might be helpful to check out Heather’s previous posts on Features vs. Benefits and Transforming Ordinary Features into Extraordinary Benefits. [...]

]]> By: Heather http://www.seocopywriting.com/content-marketing/shzam-transforming-ordinary-features-into-extraordinary-benefits/#comment-43627 Heather Thu, 03 Mar 2011 22:08:21 +0000 http://www.seocopywriting.com/?p=6084#comment-43627 Vi-

I may not speak Russian, but my attorney does. I’m sure he’d be more than happy to act as translator/guide if I was ever there. :)

]]> By: Laura http://www.seocopywriting.com/content-marketing/shzam-transforming-ordinary-features-into-extraordinary-benefits/#comment-43626 Laura Thu, 03 Mar 2011 22:05:21 +0000 http://www.seocopywriting.com/?p=6084#comment-43626 Hi Vi! Thanks for sharing Heather’s work with your students. Great to know that one of your students is an accomplished translator! Appreciate your comments, very much :)

]]> By: Vi http://www.seocopywriting.com/content-marketing/shzam-transforming-ordinary-features-into-extraordinary-benefits/#comment-43625 Vi Thu, 03 Mar 2011 21:44:36 +0000 http://www.seocopywriting.com/?p=6084#comment-43625 Such a pity Heather doesn’t speak russian! My students would be more numerous to join in! One of my students contributed a translation for non-english speaking peers – this article is a very good piece of advice for them! (http://seograd.com/2011/03/copywriting-tips)

]]> By: Pro Blogger News http://www.seocopywriting.com/content-marketing/shzam-transforming-ordinary-features-into-extraordinary-benefits/#comment-43614 Pro Blogger News Thu, 03 Mar 2011 01:33:28 +0000 http://www.seocopywriting.com/?p=6084#comment-43614 Shzam Transforming Ordinary Features Into Extraordinary Benefits…

[...]So glad you're geting helpful information from Heather's videos. That's what the intention is! I forgot one of driving[...]…

]]> By: Laura Crest http://www.seocopywriting.com/content-marketing/shzam-transforming-ordinary-features-into-extraordinary-benefits/#comment-43603 Laura Crest Tue, 01 Mar 2011 15:14:24 +0000 http://www.seocopywriting.com/?p=6084#comment-43603 Hi Heather! So glad you’re getting helpful information from Heather’s videos. That’s what the intention is! I forgot one of driving emotions/psychological hot buttons, by the way: Salvation. Appreciate your comments! Thank you :)

]]> By: Heather Georgoudiou http://www.seocopywriting.com/content-marketing/shzam-transforming-ordinary-features-into-extraordinary-benefits/#comment-43602 Heather Georgoudiou Tue, 01 Mar 2011 14:08:15 +0000 http://www.seocopywriting.com/?p=6084#comment-43602 Wow. These videos are amazing. As an in-house copywriter I deal with feature and benefit statements on a daily basis. And sometimes it’s really hard to figure out! I learned a ton from this video. Such a great idea!

These techniques help me with everything from headlines, to web copy to social media posts! Everyone wants to know What’s In It For Them and with these tips.. you make it easier to figure out! Supersmart!

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