Comments on: So what “About Us?” How to awaken this top-converting sleeper page http://www.seocopywriting.com/content-marketing/so-what-about-us-awaken-this-conversions-sleeper/ Drive more Web traffic. Boost your search engine rankings. Make more money. Online SEO copywriting training classes for freelance writers, small businesses and marketers. Tue, 18 Jun 2013 13:23:37 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Amy C. Teeple http://www.seocopywriting.com/content-marketing/so-what-about-us-awaken-this-conversions-sleeper/#comment-43920 Amy C. Teeple Tue, 05 Apr 2011 17:22:24 +0000 http://www.seocopywriting.com/?p=6434#comment-43920 Heather -

You will have to keep us posted on the conversion rate of the new About Us page. Good luck!

]]> By: Heather http://www.seocopywriting.com/content-marketing/so-what-about-us-awaken-this-conversions-sleeper/#comment-43919 Heather Tue, 05 Apr 2011 15:12:46 +0000 http://www.seocopywriting.com/?p=6434#comment-43919 You’re exactly right, Nick. It’s a huge conversion page – but many companies overlook it because it’s not “sales copy” (and they mistakenly think that people aren’t reading their “about us” page, anyway.)

Thanks so much for your thoughts! :)

]]> By: Nick Stamoulis http://www.seocopywriting.com/content-marketing/so-what-about-us-awaken-this-conversions-sleeper/#comment-43917 Nick Stamoulis Tue, 05 Apr 2011 13:35:09 +0000 http://www.seocopywriting.com/?p=6434#comment-43917 If you think about it, it makes sense that a lot of people visit the “About Us” page, and the people that visit are likely serious about hiring you. Before making any kind of commitment a prospect wants to learn as much as they can. It’s a very important page and you want to make it work for you as much as possible.

]]> By: Heather http://www.seocopywriting.com/content-marketing/so-what-about-us-awaken-this-conversions-sleeper/#comment-43914 Heather Tue, 05 Apr 2011 00:38:57 +0000 http://www.seocopywriting.com/?p=6434#comment-43914 You’re welcome – glad you enjoyed it. I just wrote a new “about us” page for a client in a very different tone and feel…I’m curious about the conversion rate…

]]> By: Amy C. Teeple http://www.seocopywriting.com/content-marketing/so-what-about-us-awaken-this-conversions-sleeper/#comment-43913 Amy C. Teeple Mon, 04 Apr 2011 19:22:15 +0000 http://www.seocopywriting.com/?p=6434#comment-43913 Awesome post/video Heather. I love the fact that you back up your advice with the WordStream case study. Too often, clients balk at breaking away from the “traditional” layout of an About Us page.

Hopefully, using this case study (and other facts) will help some of them to be willing to take a chance on a more powerful About Us page.

Thanks!

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