Tess Curle Taylor’s suggestion is good, as it speaks for research. To avoid futility, research will save a lot. One must have relevant know-how before writing. Mr Lopez’s observation deserves appreciation. The reader will pay no attention if the content distracts from the original theme and also lacks uniqueness.

The sole Internet is serving billions of blogs simultaneously. Therefore, consistency and patience one must own to mark the identity. As Mr Lee Schwarz opines that the work of copywriting for a fresh SEO expert is akin to parking yourself in the middle of an enormous crowd.

I have to agree with most of these points; especially Derek’s “Do something. It beats the hell out of doing nothing,” and your “Don’t delete all the well-researched keyphrases from the copy and replace them with fluffy in-house marketing terms.” So true!

I sometimes wonder why companies pay for keyword research and a copywriter who understands SEO, if they are just going to remove all references to what people are searching for. I’m glad you love to refer to your product as a “heart-pumping liquid caffeine generator,” but most people are searching for “coffee pot.”