Comments on: Ignore the experts and be a copywriting rebel

By: Breeza

Breeza — Tue, 09 Apr 2013 01:49:21 +0000

Breaking the rules will only give you more of a uniqueness and people wanting to follow you. Following the rules like a law is boring – find your own voice!

By: Alastaire Allday

Alastaire Allday — Mon, 25 Feb 2013 00:30:04 +0000

Just spotted this post – thanks for the link and the kind words!

Good copywriters learn the rules. Then they figure out when to break them

I’m a Stephen King fan too and one of the more interesting things about the way he writes is that he often doesn’t know how his books will end, or even what will happen in the next chapter, and that’s a big no-no in most creative writing teaching where you get told to plan, plan, and plan ahead.

SK found a way of writing that worked for him, and that was all that really mattered.

By: Heather Lloyd-Martin

Heather Lloyd-Martin — Mon, 18 Feb 2013 22:11:22 +0000

It’s not against the law at all! Experiment away!

By: pjoee

pjoee — Mon, 18 Feb 2013 19:25:34 +0000

wee hee Ms.Heather. Now i know that experimenting with our own style is not actually going against the law You are my only inspiration in this field of copywriting. Hopefully some day I will be certified from you

By: Heather

Heather — Tue, 15 Jan 2013 19:55:50 +0000

And you’ve got one hell of a good freak flag to fly, my friend! I can’t imagine your writing ever sounding uptight and boring….

By: Dean Rodgers

Dean Rodgers — Tue, 15 Jan 2013 19:02:57 +0000

The great thing about blogging is it BEGS you to break the rules. I’ve spent 20 years trying to keep my real voice from coming out too much, lest people would find out I’m actually not an uptight and boring corporate writer. How things have changed. Now I let my freak flag fly a bit. Very freeing.

By: Heather

Heather — Tue, 15 Jan 2013 15:20:37 +0000

LOL- yes, shed the guilt and be free! Isn’t it funny how NOT following the rules can work well? Ah, the things we don’t learn in school.

Thanks for your comment, Katherine!

By: Katherine Andes

Katherine Andes — Tue, 15 Jan 2013 14:02:50 +0000

Thanks, Heather. Sometimes I have felt guilty because, even from the get-go, I didn’t follow all the rules. Partly because I started my business when I was older and crankier. And it worked well. Now I can shed the vague guilty feeling I’ve had all these years …

By: Heather

Heather — Tue, 15 Jan 2013 01:25:53 +0000

Woohoo! How does it feel?

By: Kate Toon Copywriter

Kate Toon Copywriter — Sun, 13 Jan 2013 10:03:20 +0000

Great advice as always and I 100% agree. I’ve started to just write what I want to write. So far so good!