Comments on: Customer creation, conversion, & SEO: an interview with Brian Massey http://www.seocopywriting.com/content-marketing/tips-and-strategy/book-interview-with-brian-massey/ Drive more Web traffic. Boost your search engine rankings. Make more money. Online SEO copywriting training classes for freelance writers, small businesses and marketers. Mon, 20 May 2013 22:22:27 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Mark Weyland http://www.seocopywriting.com/content-marketing/tips-and-strategy/book-interview-with-brian-massey/#comment-86923 Mark Weyland Fri, 23 Nov 2012 05:41:11 +0000 http://www.seocopywriting.com/?p=13046#comment-86923 A must read for any online marketer or any company with their own website. A special thanks to Laura for posting this blog and I am sure it will help many others, like me, once they read it.

I am thoroughly eager to read this book, after what Brian stated to be the core message of the book, “Watch your online customers as closely as you watch those coming into your store.”

I agree with the fact that proper knowledge about the various tools that help you to know your customers is a must. If you remain in the dark about such tools, then you will lose out to your competitors in the long run.

]]> By: Laura http://www.seocopywriting.com/content-marketing/tips-and-strategy/book-interview-with-brian-massey/#comment-50493 Laura Tue, 14 Aug 2012 21:35:47 +0000 http://www.seocopywriting.com/?p=13046#comment-50493 Thanks, Heather! Yes, Brian is spot on with his approach, and his message parallels that of Heather Lloyd’s when it comes to analytics & a well-honed customer persona. Glad you enjoyed the interview :)

]]> By: Heather Georgoudiou http://www.seocopywriting.com/content-marketing/tips-and-strategy/book-interview-with-brian-massey/#comment-50492 Heather Georgoudiou Tue, 14 Aug 2012 21:11:50 +0000 http://www.seocopywriting.com/?p=13046#comment-50492 Great interview, Laura. We really do have to know our customer and analytics give us amazing insight. Nice job.

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