Recently, someone asked me to email them some “must read” Web writing resources. By the time I was done, I had a very long list (27 to be exact.)
If you’re in the copywriting business – or just want to learn more about the wild world of copywriting, SEO/social and inbound marketing – enjoy! These books and blogs will keep you busy for a long, long time….
Copywriting, content marketing and strategy:
The Copywriter’s Handbook, by Bob Bly ***This is a must read book for all copywriters. If you’ve never read it, buy it today!
Confessions Of An Advertising Man, by David Ogilvy.
Optimize, by Lee Odden
Content Rules, by Ann Handley and C.C. Chapman
Why people buy (consumer psychology and neuromarketing)
Influence, The Psychology of Persuasion, by Robert Cialdini
Buyology, Truth and Lies About Why We Buy, by Martin Lindstrom
Brainfluence: 100 Ways to Persuade and Convince Customers With Neuromarketing, by Roger Dooley
Switch: How To Change Things When Change is Hard, by Chip Heath and Dan Heath
Calls to Action: Secret Formulas to Improve Online Results, by Bryan Eisenberg, Jeffrey Eisenbertg and Lisa T. Davis
General SEO, Internet marketing and usability
Internet Marketing In An Hour A Day, by Matt Bailey
Search Engine Marketing, Inc, by Bill Hunt and Mike Moran
Don’t Make Me Think: A Common-Sense Guide to Web Usability, by Steve Krug
The Last Original Idea: A Cynic’s View of Internet Marketing, by Alan K’necht and Geri Rockstein
Style and grammar guides
The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing and Creating Content for the Digital World, editor, Chris Barr
Elements of Grammar, by Margaret Shertzer
The Little, Brown Handbook, by Fowler and Aaron
Oxford Guide to Plain English, by Martin Cutts
Thanks to Amy Teeple (@ACTeeple) and Kevin Carlton (@Write_Online) for the resource suggestions!
What must-read resource (blog or book) did I leave out? Please add your favorites in the comments below!
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Photo gratitude: Joe.Ross