27+ books and blogs all Web writers should read

Want to brush up on your online copywriting skills?

Recently, someone asked me to email them some “must read” Web writing resources. By the time I was done, I had a very long list (27 to be exact.)

If you’re in the copywriting business – or just want to learn more about the wild world of copywriting, SEO/social and inbound marketing – enjoy! These books and blogs will keep you busy for a long, long time….

Copywriting, content marketing and strategy:

The Copywriter’s Handbook, by Bob Bly ***This is a must read book for all copywriters. If you’ve never read it, buy it today!

Confessions Of An Advertising Man, by David Ogilvy.

Optimize, by Lee Odden

Content Rules, by Ann Handley and C.C. Chapman


Junta42 (For even more resources, check out their post on the best 42 content marketing blogs.)

Why people buy (consumer psychology and neuromarketing)

Influence, The Psychology of Persuasion, by Robert Cialdini

Buyology, Truth and Lies About Why We Buy, by Martin Lindstrom

Brainfluence: 100 Ways to Persuade and Convince Customers With Neuromarketing, by Roger Dooley

Switch: How To Change Things When Change is Hard, by Chip Heath and Dan Heath

Calls to Action: Secret Formulas to Improve Online Results, by Bryan Eisenberg, Jeffrey Eisenbertg and Lisa T. Davis

General SEO, Internet marketing and usability

Internet Marketing In An Hour A Day, by Matt Bailey

Search Engine Marketing, Inc, by Bill Hunt and Mike Moran

Don’t Make Me Think: A Common-Sense Guide to Web Usability, by Steve Krug

The Last Original Idea: A Cynic’s View of Internet Marketing, by Alan K’necht and Geri Rockstein


Search Engine Land

Search Engine Watch

Search Engine Journal

Blueglass Digital Marketing blog


Style and grammar guides

The Yahoo! Style Guide: The Ultimate Sourcebook for Writing, Editing and Creating Content for the Digital World, editor, Chris Barr

Elements of Grammar, by Margaret Shertzer

The Little, Brown Handbook, by Fowler and Aaron

Oxford Guide to Plain English, by Martin Cutts

Grammar Girl 

The Oatmeal’s Grammar comics

Thanks to Amy Teeple (@ACTeeple) and Kevin Carlton (@Write_Online) for the  resource suggestions!

What must-read resource (blog or book) did I leave out? Please add your favorites in the comments below!

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Photo gratitude: Joe.Ross