I admit it. I’m a huge South Park fan. One of my favorite lines (compliments of the Canada on Strike episode) is “Give us some of that Internet money.” Internet money! I love it! I walk around saying, “I want some of that Internet money” all the time. I’m sure it annoys people.
Isn’t that what we’re all trying to do – make ourselves more of that Internet money? After all, good direct response SEO copywriting should increase conversion rates. And there are a host of other things you can do to land the sale more often – and start snagging your share of that Internet money. Here are some tasty points to ponder:
- Are your online campaigns flat? It’s easy to blame the economy, but sometimes – just sometimes – the problem is with your campaign (I’m just saying…) During times like these, it’s always good to revisit the conversion basics and see if you can do things a little differently. Check out Media Post’s article about increasing your online conversions for some very helpful tips.
- “Wait Heather,” you may say, “Why the hell are you including a post titled, Why SEO is a waste of money?” Because SEO copywriting – as this guy defines it – is a waste of money. I have long railed on companies who regurgitate keyword-stuffed and poorly written content soley for the purpose of search engine rankings. Good SEO copywriting is seamless, skillful and a highly valuable conversion asset. If your copy sounds like the “Doug” example in this post, you are definitely missing the Internet money boat.
- If your site isn’t converting and you don’t know why, maybe it’s because you need a little Fogg. No, not the weather hell that prevents my early morning flights from taking off. It’s the Fogg Behavior Model, created by Dr. R.J. Fogg, which states that three elements have to be in place before a behavior (like buying something or calling a 800#) will take place: motivation, ability and trigger. Read the original post and read the take from FutureNow.
Today’s homework: Ask yourself, “What’s one thing I could do to try to increase conversion rates.” Now do it. Now.
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