Stop chasing shiny things and write great content instead!
…yet you hate your site content, it’s not positioning and you haven’t blogged in months?
You need to stop chasing the latest shiny marketing platform and go back to basics. Right now.
I know this is hard to do. Especially when you read blog posts saying, “It’s time to jump on the bandwagon…before your competitors do!”
Lusting after the latest marketing platform isn’t bad. But you have to shore up the basics first.
- Does your content’s tone and feel resonate with your readers?
- Do you need to edit your content?
- Are you helping your readers make a change, or are you writing for Google?
Get your site in order first – and then go wild. You’ll be amazed at the difference (and the increased conversions, too!).
Have you been meaning to rewrite your content pages – but your team is already busy, stressed and frazzled? Let me help! Learn about my SEO copywriting services today.