Comments on: Does your Web copy go over your reader’s head? http://www.seocopywriting.com/content-marketing/tips-and-strategy/does-your-online-writing-go-over-your-readers-head/ Drive more Web traffic. Boost your search engine rankings. Make more money. Online SEO copywriting training classes for freelance writers, small businesses and marketers. Wed, 19 Jun 2013 14:01:12 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Heather http://www.seocopywriting.com/content-marketing/tips-and-strategy/does-your-online-writing-go-over-your-readers-head/#comment-42687 Heather Tue, 25 Jan 2011 18:49:19 +0000 http://www.seocopywriting.com/?p=5557#comment-42687 Pamela – great news! Thanks!

Can you ask your client to clarify what “better response” means? Sounds like it could be a great testimonial/case study for your business. :)

]]> By: Pamela Jones http://www.seocopywriting.com/content-marketing/tips-and-strategy/does-your-online-writing-go-over-your-readers-head/#comment-42683 Pamela Jones Tue, 25 Jan 2011 18:16:11 +0000 http://www.seocopywriting.com/?p=5557#comment-42683 This is so befitting for a project I’m currently helping a web owner with. He has an email marketing service, and it was so technical that I couldn’t understand the subject. Chances are his viewers couldn’t either. So I explained this to him and we’re working together to make his site more user friendly. So far, so good. He said it’s getting better responses.

]]> By: Amy C. Teeple http://www.seocopywriting.com/content-marketing/tips-and-strategy/does-your-online-writing-go-over-your-readers-head/#comment-42347 Amy C. Teeple Thu, 20 Jan 2011 16:21:31 +0000 http://www.seocopywriting.com/?p=5557#comment-42347 While I am all for ignoring spam inquiries, I cannot believe they ignored real inquiries because they were not from the “right people.” Know your audience means know how your audience operates! A lot of companies and bigwigs have their admins do the first level of research for a project – as the daughter of an administrative assistant (although she still prefers the term “secretary”), I have heard all about what these wonderful people do to make their boss’s job easier.

I am so glad he listened to you. This is a good story for all of us – don’t only target your perfect client, but also anyone helping that client gather information and make the decision.

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