Comments on: Updated: Google snippet trick tips for success http://www.seocopywriting.com/content-marketing/tips-and-strategy/fun-and-profit-with-the-google-snippet-trick-three-easy-tips/ Drive more Web traffic. Boost your search engine rankings. Make more money. Online SEO copywriting training classes for freelance writers, small businesses and marketers. Thu, 16 May 2013 20:35:25 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Heather Lloyd-Martin http://www.seocopywriting.com/content-marketing/tips-and-strategy/fun-and-profit-with-the-google-snippet-trick-three-easy-tips/#comment-188227 Heather Lloyd-Martin Fri, 15 Mar 2013 15:52:46 +0000 http://seocopywriting.com/uncategorized/fun-and-profit-with-the-google-snippet-trick-three-easy-tips/#comment-188227 Good point, Katherine. In a perfect world, the person answering the phone would ask “How did you hear about us” and learn that it’s a Web lead. That can be tricky, though – not everyone remembers to ask.

Another idea is to use a different 800# to track Web leads.

Keep us posted!
:)

]]> By: Katherine Andes http://www.seocopywriting.com/content-marketing/tips-and-strategy/fun-and-profit-with-the-google-snippet-trick-three-easy-tips/#comment-188166 Katherine Andes Fri, 15 Mar 2013 12:56:27 +0000 http://seocopywriting.com/uncategorized/fun-and-profit-with-the-google-snippet-trick-three-easy-tips/#comment-188166 I’ve been including phone numbers in some of my descriptions for interior pages lately. But I think that will discourage click-throughs in many cases. Folks will see the enticing headline and description and just pick up the phone and call. It’s good for the client … but when evaluating click-through data, we’ll have to keep that in mind.

]]> By: Heather Lloyd-Martin http://www.seocopywriting.com/content-marketing/tips-and-strategy/fun-and-profit-with-the-google-snippet-trick-three-easy-tips/#comment-185099 Heather Lloyd-Martin Fri, 08 Mar 2013 20:18:35 +0000 http://seocopywriting.com/uncategorized/fun-and-profit-with-the-google-snippet-trick-three-easy-tips/#comment-185099 Hey Kevin-

It’s true that Google is trying to show the user the most helpful information (in this case, it would be the text around their search term.) HOWEVER, the meta description helps encourage click-through from the SERPS – so it’s pretty important for that initial conversion.

In that case, wouldn’t you want to stack the odds in your favor (and have a great snippet) as much as possible..? :)

Thanks for your comment!

]]> By: Kevin Carlton http://www.seocopywriting.com/content-marketing/tips-and-strategy/fun-and-profit-with-the-google-snippet-trick-three-easy-tips/#comment-184882 Kevin Carlton Fri, 08 Mar 2013 09:10:50 +0000 http://seocopywriting.com/uncategorized/fun-and-profit-with-the-google-snippet-trick-three-easy-tips/#comment-184882 Heather
I never really worry about whether Google shows in its SERPS my own description meta content for a page or a selected snippet from that page.

If it shows my own predefined text then that’s great. But if Google instead offers a text snippet for a particular search then surely it’s attempting to help that user with more appropriate information. For me, that’s a really good thing.

]]> By: Heather http://www.seocopywriting.com/content-marketing/tips-and-strategy/fun-and-profit-with-the-google-snippet-trick-three-easy-tips/#comment-31486 Heather Thu, 27 May 2010 18:17:15 +0000 http://seocopywriting.com/uncategorized/fun-and-profit-with-the-google-snippet-trick-three-easy-tips/#comment-31486 You are very, very welcome! Glad the post was helpful!

]]> By: Heather http://www.seocopywriting.com/content-marketing/tips-and-strategy/fun-and-profit-with-the-google-snippet-trick-three-easy-tips/#comment-31485 Heather Thu, 27 May 2010 18:16:51 +0000 http://seocopywriting.com/uncategorized/fun-and-profit-with-the-google-snippet-trick-three-easy-tips/#comment-31485 Thanks, Terry, for your comment – great to hear from you! ;)
(and for those folks who don’t know Terry, he’s one of the original “old guard” of SEO – nice guy – and brilliant, too!)

]]> By: Terry Van Horne SEO Training Dojo http://www.seocopywriting.com/content-marketing/tips-and-strategy/fun-and-profit-with-the-google-snippet-trick-three-easy-tips/#comment-31463 Terry Van Horne SEO Training Dojo Wed, 26 May 2010 17:31:22 +0000 http://seocopywriting.com/uncategorized/fun-and-profit-with-the-google-snippet-trick-three-easy-tips/#comment-31463 Hey Heather! Excellent tip! I’ve experimented with some RDFa and other methods that Google has suggested with not much luck. I think they are only used in certain situations but I see where this may be a technique to go with the other RDFa for better results.

]]> By: Ryan Walden http://www.seocopywriting.com/content-marketing/tips-and-strategy/fun-and-profit-with-the-google-snippet-trick-three-easy-tips/#comment-31461 Ryan Walden Wed, 26 May 2010 16:50:24 +0000 http://seocopywriting.com/uncategorized/fun-and-profit-with-the-google-snippet-trick-three-easy-tips/#comment-31461 Ah…we were just in a client meeting tryign to explain why it is sometimes Google pulls from the META DESCRIPTION and why sometimes they pull from some of the 1st text seen on the site’s actual text.

This really helps in controlling the snippet that searches see. Thanks Disa and Heather!

]]> By: Heather http://www.seocopywriting.com/content-marketing/tips-and-strategy/fun-and-profit-with-the-google-snippet-trick-three-easy-tips/#comment-141 Heather Wed, 16 Apr 2008 16:29:45 +0000 http://seocopywriting.com/uncategorized/fun-and-profit-with-the-google-snippet-trick-three-easy-tips/#comment-141 Hi, Stronghold. Thanks for your comment – and please let us know how the tips work for you!

]]> By: Stronghold Crusader http://www.seocopywriting.com/content-marketing/tips-and-strategy/fun-and-profit-with-the-google-snippet-trick-three-easy-tips/#comment-140 Stronghold Crusader Wed, 16 Apr 2008 10:58:42 +0000 http://seocopywriting.com/uncategorized/fun-and-profit-with-the-google-snippet-trick-three-easy-tips/#comment-140 Very useful information :) I see there are realy good tips. I am going to use some of them

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