Comments on: Interview with SEW’s Jonathan Allen/2: A Search Manifesto http://www.seocopywriting.com/content-marketing/tips-and-strategy/jalleninterview2/ Drive more Web traffic. Boost your search engine rankings. Make more money. Online SEO copywriting training classes for freelance writers, small businesses and marketers. Thu, 16 May 2013 20:35:25 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: Jonathan Allen http://www.seocopywriting.com/content-marketing/tips-and-strategy/jalleninterview2/#comment-48858 Jonathan Allen Mon, 18 Jun 2012 18:27:34 +0000 http://www.seocopywriting.com/?p=12179#comment-48858 Thanks Anthony! The question for me is whether we need a new word like ‘inbound marketing’ to describe this philosophical shift, or whether that concept is already covered by solid SEO principles?

]]> By: Anthony Pensabene http://www.seocopywriting.com/content-marketing/tips-and-strategy/jalleninterview2/#comment-48823 Anthony Pensabene Thu, 14 Jun 2012 22:07:45 +0000 http://www.seocopywriting.com/?p=12179#comment-48823 Jon, thoroughly enjoyed (read through twice)this scholarly perspective on search, Google, and the industry. And +1 for using “panopticon.”

I champion your sentiments to getting ‘back’ to marketing, marketing for users and not Google algos, and as I said in the tweet, operating marketing toward servicing the informational needs of consumers. What do they need..to know? Start there.

If you have a great service/product, then marketing-wise, the rest is about providing the kinds of content YOUR customers want.

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