http://www.seocopywriting.com/content-marketing/tips-and-strategy/make-your-search-listings-sizzle/ Drive more Web traffic. Boost your search engine rankings. Make more money. Online SEO copywriting training classes for freelance writers, small businesses and marketers. Thu, 23 May 2013 09:56:01 +0000 hourly 1 http://wordpress.org/?v=3.5.1 http://www.seocopywriting.com/content-marketing/tips-and-strategy/make-your-search-listings-sizzle/#comment-48590 Aaron Hoos Wed, 16 May 2012 17:33:09 +0000 http://www.seocopywriting.com/?p=11588#comment-48590 Thanks for the post, Heather! I like your point that the first conversion takes place in the search engine! I spend a lot of time thinking about sales funnels and you’ve adjusted my thinking on this — the search engine conversion is the first of several tiny sales funnels!

]]> http://www.seocopywriting.com/content-marketing/tips-and-strategy/make-your-search-listings-sizzle/#comment-48579 Nick Stamoulis Tue, 15 May 2012 13:49:25 +0000 http://www.seocopywriting.com/?p=11588#comment-48579 Think of the meta description as your sales pitch for the page. The title will get their attention, but the description is what will get them to click. Keep it concise and don’t go over 150 characters so that it doesn’t get cut off on the SERP.

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