SEO content marketing roundup, week ending December 21st
Happy Solstice! In this final SEO Content Marketing Roundup of 2011, we feature 2012 predictions and forecasts, share 2011 retrospectives, and note those choice real-time updates from all realms of the content, social media, SEO and search marketing spheres. Savor these and join us as we welcome the New Year!
We’ll be back with the latest and greatest Web writing news come Wednesday, January 4th. See you then!
Over 150 content marketing predictions for 2012 are shared by 75+ marketing experts, via a great slideshare presentation at Content Marketing Institute.
At Top Rank, Lee Odden speaks to the power of persuasion via story-telling and personas in content marketing.
A 4-point strategy for building your site/brand’s authority is described in most helpful detail and backed with an amazing infographic, by Arnie Kuenn at Content Marketing Institute.
Six e-mail marketing predictions for 2012 are posted at eM+C (emarketingandcommerce.com).
Marketing Sherpa posts the three most successful e-mail marketing tactics of 2011, complete with case studies.
Into video? Jeff Bullas identifies six simple mistakes to avoid when creating an online video.
Allison King shares seven substantive tips for content marketing webinar success at Content Marketing Institute.
Brian Massey posts a video on how to convert a typical day into “a day of joy, mirth and gladness” with a holiday card at The Conversion Scientist
Four content marketing “mega-trends” that we all need to watch for are described at iMedia Connection
No less than 15 reasons why marketers don’t leverage content marketing are addressed at Junta42.
Five ways to capitalize on last-minute e-commerce holiday shoppers are posted at HubSpot.
Has your e-commerce cart run away with your sales? Level 343 posts a practical (and humorous) how-to on recovering lost e-commerce sales.
At Search Engine Land, Brian Massey discusses website owners’ conversion rate calculations for their blogs, alluding to that active volcano on “the big island” of Hawa’ii.
Yes, 2011 was definitely the year of content curation. At Junta42, Joe Pulizzi advises that we forget about curation and re-focus on creating original content in 2012.
In terms of online advertising, 2011 was the year of the mobile, says Mashable (with a great infographic).
Integrate this: eMarketer posts that marketers are looking for ways to integrate email, mobile and social media sharing.
Seth Godin speaks to “… buying something for the first time” (3 sales scenarios) at his blog.
Hugo Guzman discusses how digital timelines will force people (and brands) to think before they act.
Pamela Vaughan posts the 10 data points you need to convert more customers at HubSpot.
Finally, CopyPress gets its 5th day of marketing (Christmas) gift with five quick tips for content strategy by Heather Lloyd-Martin.
- Langley New Media’s 2nd Annual Content Marketing Retreat is scheduled for January 26th and 27th in Langley, Washington (state).
- iMedia Connection’s (Iconic) Branding Summit is scheduled for February 5th thru the 8th at Bonita Springs, Florida.
- ClickZ is hosting its 2012 Digital Marketing Conference/Online Marketing Summit (OMS) February 6th thru the 12th in San Diego.
- MarketingSherpa Email Summit 2012 will be held in Las Vegas, February 7th thru the 10th.
SEO & Search
Google’s 2011 Zeitgeist report on how the world “googled” is posted at Mashable.
Greg Sterling reports on Google’s top mobile takeaways from 2011, notably the large overall trend of “mainstreaming mobile.”
SEOmoz’s latest “Whiteboard Friday” presentation addresses five advanced tactics for on-page optimization.
SEO strategies and inbound marketing best practices for 2012 are shared by Kaiser the Sage (Jason Acidre).
How to fix four “toxic” marketing problems with analytics is explained by Kirsten Knipp at HubSpot.
So is your SEO copywriting crap? Heather Lloyd-Martin shares eight ways to tell at SEO Copywriting.
Paul Burani addresses one-word searches – “search engines are doing more with less” – at Search Engine Watch.
Neil Patel (of KISSmetrics) shares the five marketing lessons that took him a long time to learn at SEOmoz.
Bryan Eisenberg candidly discusses how to go from “suck to un-suck” with your website, mobile experience, and other online content at ClickZ.
Eric Enge interviews Stefan Weitz, a Director of Search at Microsoft, on how Bing is re-thinking the way we search (part 1) at Stone Temple Consulting.
Strictly for geeks: Manu Mathew posts improving your search marketing campaigns with touchpoint analysis at Marketing Land.
An SEO’s “Christmas Wish List” is shared with great humor at Search Engine Watch.
Carrie Hill posts a beginner’s guide to finding ad placements and fine-tuning conversions with analytics data at Search Engine Land.
And last but not least, Dr. Pete discusses six ways to recover from bad links at SEOmoz.
- Search Marketing Expo (SMX) West 2012 – San Jose. Feb/ 28 – March 1
- The SMX West Session Agenda is now available: Heather Lloyd-Martin will be speaking on “The ‘New’ Killer Content” on March 1st, from 9 to 10:15 a.m. (Pacific time).
Social Media Marketing
LinkedIn’s hot new feature – polls – headlines Social Media Examiner’s weekly news.
Sexy Social Media reports on the most popular social media games of 2011.
The 21 most memorable tweets of 2011 are posted at Mashable.
Brian Solis reports on “The State of the Blogosphere, 2011.”
Mark Burgess posts “Out with the old (marketing) and in with the new” at Blue Focus Marketing.
Mack Collier entertains the one way you can be a better blogger than Seth Godin: Good luck with those headlines!
eMarketer poses the question: When will social media measurement mature?
Meanwhile, Webbiquity posts 48 ways to measure social media success.
HubSpot posts the “Ultimate Guide to Optimized Social Media Updates”, featuring the anatomy of various social media platforms and suggesting ways to best optimize your content to fit these different formats.
So why do we “friend” folks on Facebook? Heidi Cohen shares research that answers the mystery at her site.
Dave Davies shares five reasons why Google+ is not a Facebook killer at Search Engine Watch.
Social Media Examiner features a how-to on using your social partnerships to amplify your marketing.
Marty Weintraub addresses vanity bait –“remembering the ‘social’ in social media” – at aimClear.
Events: Social Media Examiner’s online Small Business Success Summit 2012 will run from February 1st through the 23rd.
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That’s a wrap for the latest and greatest SEO Content Marketing Roundup of 2011. Thank you for following and for taking the time to comment!
We’ll “see” you again in the New Year! ‘Til then, have a truly wonderful holiday!