Trick or treat! Google’s newest twist of limiting access to (organic) search query data has the SEO and search industry buzzing – snarling, growling, howling — in this week’s latest and greatest web writing news. In the meantime, content marketers discuss strategy and the tablet revolution while social media marketers talk Twitter and its surge in users. These treats (tricks?) await you just in time for Halloween – enjoy!
Is “content marketing” broken? The question is posed at HubSpot.
Ten tips for shifting from “old-fashioned” print content to “real-time” web writing are shared at Search Engine Watch.
Content marketing strategies used by the seven media giants (“merchants of cool”) are posted at Content Marketing Institute.
Pamela Vaughan posts how to patch up holes in your content strategy at HubSpot.
Michael Stelzner interviews C.C. Chapman (co-author of Content Rules) on how content marketing helps build “trusted relationships,” at Social Media Examiner.
In a follow up post by Annabel Candy, eight more habits of “highly effective” bloggers are posted at Copyblogger.
As the holiday season approaches, HubSpot posts five ways to “maximize e-commerce” marketing.
Heather Lloyd-Martin posts how to sell more stuff using the principle of scarcity at SEO Copywriting.
Thomas Clifford posts a template for marketing videos at Content Marketing Institute.
How to forecast and measure your marketing ROI across multiple channels with a simplified scorecard is posted at Search Engine Watch.
Six tips for more effective email marketing campaigns are posted at Top Rank.
Marketing Sherpa’s early bird offer for its 2012 Email Summit in Las Vegas (February 7th – the 10th) expires October 31st.
Shelly Bowen shares a complete 2012 calendar of content strategy conferences – very handy!
SEO & Search
Google is again provoking much discussion amongst search and SEO professionals with its newest announcement (i.e., limiting organic SEO access to search query/keyword data, under the euphemism of “making search more secure”):
So how much data will you lose with Google’s encrypted search default? Good read by Kaila Strong at Vertical Measures.
Jonathan Allen of Search Engine Watch notes the reaction of SEO’s to Google’s encrypted search data with “SEO’s Strike Out as Google Encrypts Signed-In Search Data.”
Yet another great read is penned by Ian Lurie, posting a scathing indictment of Google’s “privacy/security” initiative at Search News Central (“Dear Google: This is war”).
SEOmoz devoted its Whiteboard Friday presentation to Google’s latest twist in “an emergency Whiteboard Friday” video post.
HubSpot also reported on Google’s organic keyword/search referral data restrictions.
And yYet another take is posted at WebPro Technologies: “Is Google’s Encrypted Search a Bane or Boom for the SEO Industry?”
Hugo Guzman posts “Talkin’ All Things Google With Aaron Wall” (of SEO Book), transcribing his interview with Wall on the future of Google, and “Say goodbye to branded vs. non-branded SEO analysis?”
Ready for good news? From Search Engine Land: Matt Cutts devoted an entire video reassuring the SEO community that SEO is not spam (phew!)
And Matt McGee reports that the search industry is well-represented on the annual Tech 200 list of fastest-growing U.S. companies, AND that SEO is cited as a top ROI tactic.
Barry Schwartz reports that Google is now eliminating its “+” search command (as in search term +, not Google+) in favor of quotations, also at Search Engine Land.
Jill Whalen posts why both weight loss and achieving Google rankings are limited goals at High Rankings Advisor.
Michael Gray posts why Google wants to be in your wallet and drive your car at his SEO (Wolf Howl) blog.
Ian Lurie shares a free download of his SEO copywriting cheat sheet at Conversation Marketing.
Website writing help: Heather Lloyd-Martin offers a 5-part video series on writing a killer website from an SEO perspective at SEO Copywriting, while HubSpot posts a how-to on eliminating “gobbledygook” from your website.
Reminder: SES Chicago, from November 14th – the 18th, is fast approaching.
Social Media Marketing
A three-fold increase in Twitter sign-up’s headlines Social Media Examiner’s weekly news.
Eight Twitter tools “that will get you tweeting like a pro” are shared by Leo Widrich, co-founder of Buffer, at Jeff Bullas’s blog.
Five ways to double your social media results are (guest) posted by Dave Larson of @TweetSmarter at HubSpot.
Top Rank’s Lee Odden discusses “the journey of social business marketing,” as well as the reasons you should attend Blog World in Los Angeles next month (“Optimize and Socialize for Better Business Blogging”).
Speaking of summits, Marketo posts B2B social media myths, with favorite take-aways/live blog from Jay Baer at Marketing Sherpa’s B2B Summit.
Social Media Examiner features an interview with Mari Smith, promoting her new book, “The New Relationship Marketing: How to Build a Large, Loyal, and Profitable Network Using the Social Web.”
Jeff Bullas posts a fun infographic on Facebook’s rich history of failures and mistakes.
Finally, SMX Social Media Marketing’s event is scheduled for December 5th and 6th in Scottsdale, AZ. Sounds warm.