This week, it’s all about hummingbirds establishing authorship – or something like that. The authority of hummingbirds? Hummingbird domination! That must be it.
We’ve all heard about the importance of setting up Google authorship and establishing ourselves as authorities online in our given field. Also, Google’s Hummingbird algorithm overhaul is still a hot topic as everyone with a website (aka everyone) tries to figure out exactly what that means for the search world.
Warren Lee’s Search Engine Land article, Hummingbird In The Trenches: A Canary In The Coal Mine, suggests an authorship, Hummingbird tie-in as Google may need to rely on recent, relevant articles to answer search queries rather than stagnant web pages.
Definitely give that one a read, and enjoy the rest of the week’s hottest SEO copywriting posts!
Roger Dooley tells us to Use a Gift Strategy to Add Value on Neuromarketing.
Joe Pulizzi gives us the Content Marketing Playbook: 24 Epic Ideas for Connecting with Your Customers over at Content Marketing Institute.
Craig Fifield shares WordPress SEO: The Easy Way to Setup Google Authorship on Social Media Today.
Demian Farnsworth bids us to Enter Copyblogger’s First-Ever Essay Contest For a Chance to Win $7,000 in Content Marketing Prizes.
Speaking of Copyblogger, Robert Bruce shares David Ogilvy’s Prophetic “Secret Weapon” of Selling.
From Econsultancy, Andrew Davies writes 2014: The year content marketing finally grows up?, and Guy Cookson tells us Why brands and digital media owners must collaborate on creative.
Search Engine Journal’s Alesia Krush shares How to Thrill Google Hummingbird: The SEO’s Guide [INFOGRAPHIC], while Javier Sanz tells us How & Why Digital Marketing Professionals Are Missing Out on Potential Clients.
Mark Traphagen writes How Google Plus Profiles & Pages Gain Search Authority over on Search Engine Land.
Search Engine Watch’s John Ball gives us a lesson in Link Building 101: Utilizing Past and Current Relationships, and Ben Straley writes Effective Storytelling for Brands: How to Drive Discovery & Engagement.
Barry Schwartz tells us Google’s Search Results Rocky This Week… on Search Engine Roundtable.
OK, we’re all copywriters here (presumably, sorry for the folks who got lost on the Internet or to those non-writers, who just find what we do fascinating to read about), so maybe I shouldn’t even post this next one, but a grammar refresher never hurts. If you already know these things, you can just scoff at everyone else and revel in superiority. It’s a win-win. HubSpot’s Ginny Soskey shares 15 Common Grammar Mistakes We All Need to Stop Making.
Portent’s Ian Lurie shares Dispersed Citation and the Idea Graph: November Webinar Video.
UpCity’s John Anyasor tells us How to Link Your Website to Google Plus.
TopRank’s Eliza Steely gives us 3 Tools to Help You Find Influencers in Social.
Larry Kim writes Remarketing: How to Make Your Content Marketing and SEO up to 7x More Awesome, and Nathalie Nahai shares Web Psychology – Whiteboard Friday on Moz.
Seth Godin gives us Authority as an excuse for complacency on Seth’s Blog.
Matt Janaway writes Traffic loss or penalty? – When to call in the SEO detectives on Search Engine People.
Gabriella Sannino writes SEO Intent | Understanding Search on Level343.
SEO by the Sea’s Bill Slawski tells us How Google Finds ‘Known For’ Terms for Entities.
Bas Van Den Beld posts The future of search: Marcus Tandler on State of Digital.
Sherice Jacob tells us How to Create Magnetic Marketing Content on KISSmetrics.
Courtney Ramirez shares 5 Ways to Capture Attention with Your Blog Content on SEO Copywriting.
Also from Content Marketing Institute, Michele Linn writes The Dos and Don’ts of Outsourcing Content Creation.
Convince & Convert’s Carrie Morgan shares 12 Simple Tactics to Boost Your SEO and Increase Your Influence Through Guest Blogging.
Photo thanks to Jesus Cabello (fighting for a good spot)
Do you read so much awesome content about creating content that you don’t have time to write? Let Heather help! Check out her SEO copywriting services today!