Comments on: What Rodney Dangerfield and SEO copywriters have in common

By: Firstwebsearch

Firstwebsearch — Fri, 07 Nov 2008 19:26:35 +0000

One of the most important aspects of a successful SEO campaign is the copywriting. This is an area that many SEO firms fall short.

By: Heather

Heather — Thu, 06 Nov 2008 15:58:31 +0000

Hi, Karri!

You’re exactly right about analytics. I’ve worked with companies who have refused to add any kind of tracking (even Google Analytics) because “they know what their customers are searching for and buying.” Wow…

By: Karri Flatla

Karri Flatla — Fri, 31 Oct 2008 04:02:59 +0000

Then again, most people have a deep distaste for writing in any genre. SEO copywriting is even tougher because you are blending the technical with the creative and must do so seamlessly.

Showing ROI can be a challenge when your clients don’t have proper tracking methods in place to begin with. (Although if they see an uptick in performance/sales, they will generally give you the accolades which is always nice too.) But indeed I’m always surprised by how underutilized today’s tracking tools are by so many small and even medium operations. This is perhaps one area where we copywriters can continue to educate and inform.

Great article!
Karri