Comments on: What’s the one SEO copywriting step you should never, ever skip?

By: Ben Locker

Ben Locker — Wed, 20 Jan 2010 17:48:27 +0000

Yes, it’s the research that’s important – not just for finding keywords that will attract visitors, but also for getting an insight into your audience. So much of the stuff I read about online copywriting misses out that very vital step.

By: Heather

Heather — Wed, 20 Jan 2010 15:54:22 +0000

Hello!

Yes, I would say that it is a trend. It makes sense – companies spend millions of dollars launching their products. If they saddle their product with an “unsearchable” name, it makes it that much harder (and expensive) to successfully market via the search engines. I’m sure we’ll see more businesses adopt the same strategy.

Thanks for your post!

By: Scott Salwolke

Scott Salwolke — Wed, 20 Jan 2010 03:40:43 +0000

Heather there are a lot of places offering copywriting advice, but your one of only a handful that I trust and look to for advice. The comment you make about the company doing keyword research before naming a products is particularly interesting. Could this become a trend as businesses become more and more dependent on the web for business? It would seem to make sense.