SEO Copywriting Checklist: Are you writing content “for Google”?

Write SEO content for your readers, not for GoogleGreetings! Welcome to another installment of the SEO Copywriting Checklist series. Today, Heather gets back to the basics in discussing whether you’re writing content “for Google”.

The idea that you need to write content in a particular way for it to position well in search results is a tenacious misconception. It’s also an unhealthy one, both in terms of search engine appeal and user experience.

Tune in to hear what Heather has to say about writing “for Google” and how to correct for this stubborn tendency in your own SEO content:

“Gift Baskets” Is Repeated 9 Times!

So here’s an example of what writing content “for Google” can mean, where the term “gift baskets” is repeated nine times within a teeny-tiny block of copy!

I’m sure that the person who wrote this content didn’t do so thinking “Im gonna try to spam the engines and get up to the top results!” But the problem is that a lot of folks still think this kind of keyword stuffing is the way you write good SEO content.

Relax! Google Wants You To Write Good Content

So if this has been your mindset – that you have to write separate pages “for Google” or stuff the page full of your keyphrases in order to get a good ranking – you can relax: Google wants to you to write good, quality content. Really!

- Never write copy “for Google”. Write it for your readers.

Instead of hanging onto the notion of writing your content for Google, think about writing for your readers – always focus on their experience!

You don’t want to include a keyphrase so many times that it becomes distracting. People may well bounce off your page and out of your site to find another source of information that sounds more reputable, and offers content that is easier to read.

Additionally…

- Keyword stuffing won’t help your SEO.

Google has closed that loophole. Once upon a time, sure, jamming your copy full of keywords might’ve worked – but not today. So there’s no reason to do it!

- Unsure if you added too many keyphrases? Read the copy out loud.

If you aren’t sure whether or not you’ve been heavy-handed with the use of keyphrases in your content, sometimes the best thing to do is to just print that page and read it aloud.

The same applies if you’re a site owner working with a copywriter: when s/he submits the copy, read it out loud. That way you’ll hear if the keyphrase has been used too many times.

- Think quality – not quantity.

When thinking about your content, it’s always best to think of it in terms of quality.

It’s not about how many pages you can kick out so Google starts thinking you’re an authority on “X”. It’s about how many good pages you can write for your readers, so you attract more traffic and build your brand that way!

Thanks for joining me for this week’s video! As always, if you have any questions about today’s post, or anything else for that matter, I’d love to hear from you! You can email me directly at heather@seocopywriting.com, or find me on Twitter @heatherlloyd.

image thanks to warrantedarrest (Tomas de Aquino)

Learn how to build a happy, healthy freelance copywriting business from 12 of the world’s leading experts! My next Copywriting Business Boot Camp starts June 3rd.