I had no idea that my post would hit such a copywriting nerve – but it did. Seems like a lot of writers are feeling burnout…and they aren’t quite sure how to handle it.

Thanks so much for your post! I appreciate it!

What prompted me to write the post was three writers just this week talking about how it “didn’t feel like they had any time off during the holidays.” It wasn’t a case of time off as much as they were just bored, bored, bored. All of them were in-house writers, which makes it worse – I mean, who wants to go to their boss and say, “I’m bored with writing about the company. Please let me do something else for awhile!”

Together, we brainstormed an action plan. One writer asked for (and got) an assistant. The other two plan to pitch bringing in a consultant to evaluate their sites and recommend some new avenues. Hopefully, having some help will give them the freedom (and ease) they need to help make writing fun again!

Thanks for your post!

The fitness reference was a little scary for me – I had gotten on a crazy fitness kick and volunteered for almost every weight loss article that was in the content calendar for one of the company’s websites. I started out so passionate, but by the end of the cycle, I needed to opt out of the next round. Thankfully, I stepped away long enough that I enjoy the topic again.

Thanks for the post.