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	<title>Comments on: Don&#8217;t confuse fluffy &#8220;marketease&#8221; with good SEO copywriting</title>
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		<title>By: Jon-Paul McTavy</title>
		<link>http://www.seocopywriting.com/copywriting/dont-confuse-fluffy-marketease-with-good-seo-copywriting/comment-page-1/#comment-8656</link>
		<dc:creator>Jon-Paul McTavy</dc:creator>
		<pubDate>Tue, 12 May 2009 15:33:55 +0000</pubDate>
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		<description>Some copy is meant to be informative. Other copy is meant to be persuasive. The key is writing the right copy with the right tone and feel that the reader wants to read at that moment.I would agree that this kind of writing is “marketease” - or what I have called “fluffy copy.” Surf for five minutes, and you’ll see fluffy copy-filled sites everywhere.</description>
		<content:encoded><![CDATA[<p>Some copy is meant to be informative. Other copy is meant to be persuasive. The key is writing the right copy with the right tone and feel that the reader wants to read at that moment.I would agree that this kind of writing is “marketease” &#8211; or what I have called “fluffy copy.” Surf for five minutes, and you’ll see fluffy copy-filled sites everywhere.</p>
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