Thanks so much for your post.

You’re right -people crave SEO information. It seems so confusing to anyone not “in the know” – and why wouldn’t it be? You can read 10 sites for SEO advice, and it’s possible that all 10 will tell you something different. That’s why people want to work with SEO consultants…they need someone to tell them the “real deal.”

AWAI is a great source for direct response copywriting info – thanks for bringing it up (fair disclosure: I sit on their board.) Another AWAI board member who has written many copywriting books is Bob Bly. I recommend reading his books and checking out his blog.

Thanks for your post, Nina!

I still work a full time job and run my SEO Copywriting part-time. I attend networking events, and as soon as I say “SEO” everybody throws me their card. They get deeply engaged when I share what I think is “basic” information. Their usual response is ” I didn’t know that”. So, it is crucial to become a “teacher” to your clients. When I first started out I discovered http://www.seomoz.org , which they have a free guide on SEO Basics. I also got SEO for dummies by Peter Kent. And I just purchased SEO All in One for Dummies for Bruce Clay. However, for Direct Response Copywriting, I subscribe to http://www.awaionline.com they have a wealth of invaluable information and talented & experienced writers that know their stuff. I also use SEO Best Practices for my own site. So, I hope this helps your subscribers get started on becoming a SEO Copywriter, it’s a very fun and exciting career and I wouldn’t trade it for the world!