Comments on: Why puffery will make your sales go “poof”

By: Tom McKay

Tom McKay — Sun, 04 Oct 2009 03:47:37 +0000

I think I like “willy nilly” even more than “puffery.”

Then again, “puffery” sounds like something that would be delicious on a hot fudge sundae.

By: Tom McKay

Tom McKay — Sun, 04 Oct 2009 03:45:31 +0000

I think I like “willy-nilly” even more than “puffery.” Can’t I have both?

By: Heather

Heather — Sun, 27 Sep 2009 01:55:55 +0000

And thank YOU for your comment! Sadly, the presence of a “research study” adds a certain amount of credibility …and you’re right, it would be easy for a company to slant the questions to get the answers they wanted. Sigh.

On the flip side, for those companies that really *are* #1 in their field, it shows that they have to do more than just say it – they have to back it up.

By: Lisa Clift

Lisa Clift — Wed, 23 Sep 2009 15:04:12 +0000

I believe “puffery” may be the true cause of spontaneous human combustion, if it does in fact exist. It always amazes me how easy it is to design a research study and rig the questions to get the results a company needs to claim it’s No. 1 or the biggest, or the top industry leader. I’m always suspicious when I hear or read a claim like that. Thanks for the great poof of wisdom.

By: Andrew Hickey

Andrew Hickey — Fri, 18 Sep 2009 16:02:29 +0000

I knew that watching The Big Lebowski several hundred times would someday pay off. Thanks for the compliment, Heather. I’ll be keeping an eye out for blatant puffery from this day forward.

By: As a Search engine marketing expert -- not guru -- I could concur ow blow this apart. Keyword density is an excellent example,

Mon, 14 Sep 2009 07:07:42 +0000

As a Search engine marketing expert — not guru — I could concur ow blow this apart. Keyword density is an excellent example,…

SEO Secrets 2. 0 will intentionally reinforce these concepts to ensure they become ingrained in your consciousness. It cannot be overstated that your keyword selection strategies and your essential link building strategies are of such paramount importa…

By: Heather

Heather — Wed, 09 Sep 2009 22:35:03 +0000

Hey! Thanks for your comment. Yeah, you have to love the word “puffery.” It’s just so darn fun (and descriptive, too!).

By: Heather

Heather — Wed, 09 Sep 2009 22:34:16 +0000

Ha! Well, using the word “puffery” willy-nilly sounds perfect. It’s a fun word to say, isn’t it? Puffery…puffery…

Any anyone who quotes from “The Dude” in his SEO copywriting article gets to keep the link (well, not everyone…only people who write good articles that I happen to enjoy.) Thanks for the excellent (and funny) read.

By: Andrew Hickey

Andrew Hickey — Wed, 09 Sep 2009 18:22:04 +0000

First of all, I dig the word “puffery.” I might start using it willy-nilly. Secondly, I wholeheartedly concur that substance is crucial to any piece of writing – no matter if it’s a blog post or FB comment. I just posted a blog on SEO copywriting. Well, it’s also about Elvis, MJ and Hank Hill, but that will become evident.

At the risk of engaging in blatant puffery – it’s the bestest thing you’ll ever read.

By: Bailey

Bailey — Wed, 09 Sep 2009 04:42:23 +0000

Puffery – What a great word! Don’t you just love it when they claim to be the best at whatever, filling their content with puffery and then they misspell something?

Great post. Thanks!