Why you can’t fly solo as a freelance copywriter

Even superman can't run a freelance copywriting business aloneAre you a freelance copywriter? Do you consider yourself a solepreneur? Are you the only one working on your projects?

Knock it off!

You’re not Superman (or Superwoman).

Yes, you may be the only official employee in your business, but that doesn’t mean that you need to go at it alone. In fact, you shouldn’t try to be a one-woman (or man) show.

You don’t know everything

Sometimes it is hard to admit, but you don’t know everything. There are many legal aspects to owning your own business and, unless you have a business degree, you should consult with an attorney or other legal expert when dealing with the business side of freelance copywriting.

Also, you will need to have a contract for each copywriting gig – yes, even the “quickie” jobs. A copywriting contract protects you and your client, and is a must.

When it comes to tasks like accounting or administrative work, you most likely have the necessary skills to complete these tasks, but are they worth your time? You may find that you save money by paying someone else. Use your time for projects that allow you to charge your higher hourly rate.

Mistakes happen

When it comes to writing, you may be an expert, but you are fallible. Sometimes you are too close to your writing to see errors. Typos and creative spelling could slip by your spell check, but will catch the attention of your client or your readers.

How can you fix that? Find someone you trust to edit (or at least read through) your content before you send it to a client or post it to your website. It could save you headaches … and your reputation.

Who is keeping you motivated?

When you work for yourself, you might lose your focus or motivation – especially when you have to write for yourself. Keep yourself going strong with the help of an accountabilabuddy.

You can also find support and feedback from your colleagues. Be sure to network and to join in the conversations on virtual groups – like the SEO Copywriting LinkedIn group.

Your job this week is to examine your business and see where you can enlist help.

Do you go at it alone or do you get help? Share what works for your business.

Photo by J F Willis (Flickr: Up Up and away) via Wikimedia Commons

Speaking of not flying solo, let Heather help you with your B2B or B2C content strategy. She has a few client spots open, so check out her direct response SEO copywriting services today!