Comments on: How to write for the web: 3 essential tips http://www.seocopywriting.com/freelance-seo-copywriting/how-to-write-for-the-web-3-essential-tips/ Drive more Web traffic. Boost your search engine rankings. Make more money. Online SEO copywriting training classes for freelance writers, small businesses and marketers. Thu, 16 May 2013 20:35:25 +0000 hourly 1 http://wordpress.org/?v=3.5.1 By: karen marchetti http://www.seocopywriting.com/freelance-seo-copywriting/how-to-write-for-the-web-3-essential-tips/#comment-47267 karen marchetti Mon, 12 Dec 2011 23:55:30 +0000 http://www.seocopywriting.com/?p=9609#comment-47267 These 3 critical tips really apply to ANY digital or direct marketing copy. It’s true that recipients of direct mail scan, and magazine and newspaper readers will scan ads rather than read them line by line, word for word.

For most website visits, visitors are there to accomplish a task. So visitors tend to click on the “first logical” link, and when they get to a page, then tend to scan — to find what they’re looking for, or determine whether this page is of interest.

The tip I always suggest for writing headlines and subheads: if I just read your headlines and subheads, would I learn the key points you want me to learn on that page? If so, your “scannable” elements have been written correctly.

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