Wondering if you’d be happy as an SEO copywriter?
Last week, I discussed 9 common questions writers ask about SEO copywriting. This week, the questions are all about SEO copywriting as a career choice. If you’ve wondered how you could find a job as an SEO copywriter – or how you can start a freelance shop – this post is for you. Enjoy!
I’m a print copywriter. Are you sure that I can learn this? Or can an old dog really learn new tricks?
Yes, this is a skill that you can learn and master (check out Lynda Goldman’s interview for a real-life success story.) Online writing is much different than print copywriting – so there will be a learning curve. At the same time, if you know how to write and connect with your audience, that’s half the battle. The main challenge I see with print copywriters is that they think that SEO copywriting is too “technical” to learn. Here’s how I answer that question…
I’m not a really technical person. Can I still do this?
Yes, you can. It’s true that the more you know about the “techie” side of SEO (and SEO copywriting,) the more opportunities that you’ll have. I highly recommend reading everything you can about SEO (including how to code,) and upgrading your skills. Having said that, there are many SEO copywriters who partner with SEO firms. The copywriter writes the copy – and the SEO firm takes care of the “techie stuff.”
There seems to be a lot of SEO copywriters online. Is the market too saturated?
Nope. Granted, if you want business, you’ll have to learn how to market yourself – and ideally, you’ll choose a niche. But there are still many opportunities to make money.
What kind of companies hire in-house SEO copywriters?
All types of companies, including B2B, B2C and publishing companies. If you’re looking to work in-house, think about sites that produce a large amount of content every month – and consider those companies possible employment targets. For instance, ecommerce sites are constantly updating their product pages and blogs. A publishing company may require you to write SEO-optimized articles. Some in-house writers may also create newsletters, emails and white papers. Others focus just on SEO copy. It depends on the employer.
I’ve seen job titles like “Web content writer,” or “SEO content writer.” Is that the same thing?
Yup. There are quite a few different job titles for SEO copywriters. The main thing is choosing a job that fits your skill set. For instance, if you love blogging – but sales pages aren’t fun for you – you’ll want to choose a job that’s more social media related. If you can write high-converting sales pages, you may want to look at jobs that allow you to write landing pages, product pages and service pages.
Can I find a job that can teach me this stuff?
Yes, but don’t expect to get paid a lot. Many companies are looking to turn this over to an “internal expert” – so you’ll make more money if you have training, experience and fantastic clips. Having said that, starting out as a “copywriting assistant,” can fast-track your knowledge. Some of the best copywriters I know had someone helping them expand their skills. The pay may be lower, but the experience will be fantastic!
I want to be my own boss and work as a freelance SEO copywriter instead. How do I do that?
Read my “Ultimate Guide for Beginners.” it will tell you everything that you want to know.
Wow, I’m sold! I want to quit my job tomorrow and freelance full time. What do you think?
Um, don’t do this. Not unless you have a pretty flush savings account, have clients already lined up, or have other income coming in. No matter how “hot” SEO copywriting is as an opportunity, it takes time to get your business off the ground. Having said that, learning everything you can about running a successful copywriting business will help you make more money, faster. For instance, check out my Copywriting Business Bootcamp classes for all of the topics that you’ll need to master.
Are you sure this is fun?
Oh yeah. It’s really fun. If you enjoy a fast-paced career – and you love working in an every-changing industry – you’ll love SEO copywriting. If it wasn’t fun, I wouldn’t be doing this for the last 14 years.
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