Comments on: Boost your conversion rates with this one simple technique

By: craig wright

craig wright — Fri, 22 Feb 2013 17:55:45 +0000

I’m going to keep this article and show it to my clients whenever they moan about me asking too many questions! Thanks.

By: Rob Bunting

Rob Bunting — Mon, 07 Feb 2011 20:00:03 +0000

Great article Heather and good lists of questions. I like to ask my clients: “What is your average lifetime value of a customer?” And “What is one conversion worth?” If I have those amounts it is a lot easier to work with my client to set quantifiable goals for the SEO or advertising campaigns and then manage the effort to those goals.

By: SEO content marketing roundup, week ending January 12th | SEO Copywriting

SEO content marketing roundup, week ending January 12th | SEO Copywriting — Wed, 12 Jan 2011 09:23:49 +0000

[...] Could your conversions use a boost? Check out this radically simple technique at SEO Copywriting. [...]

By: Melanie Rembrandt

Melanie Rembrandt — Wed, 12 Jan 2011 00:31:23 +0000

Great reminder list of interview questions Heather! Thanks!

For top-notch copy that sells, it is so important to get as much information as possible, and do the appropriate research, before clicking those keys or putting pen to paper!

Melanie, rembrandtwrites.com

By: Heather

Heather — Fri, 07 Jan 2011 22:29:11 +0000

Hehe, very true. That’s why it’s sometimes easier to chat with them on the phone. It gives you the opportunity to ask a lot of questions and see if you can help tease out their USP…(or offer to consult with them on it!)

Thanks so much for your comment!

By: Heather

Heather — Fri, 07 Jan 2011 22:27:42 +0000

@Jacqueline, I know what you mean. I’ve had that “Ummm” moment with clients a number of times! The good news is that you can sometimes turn it around and use it as an educational/upsell opportunity. Creating a customer persona and messaging document can be a great way for a client to get back on track and refocus their efforts.

Thanks for your comments!

By: J.R.

J.R. — Fri, 07 Jan 2011 03:50:55 +0000

Be prepared. There may be times when you have to walk your clients through the answers. I can’t count the number of times a client really couldn’t tell me their USP.

By: Jacqueline

Jacqueline — Thu, 06 Jan 2011 22:45:26 +0000

I sometimes ask clients what magazines their customers buy. I then go and buy those magazines to try and get a better feel for the language and imagery used.

I do despair sometimes though, on more than one occasion I have asked clients the most basic of questions – “who are your target market” and “Umm, I don’t know” comes back the reply and I find that quite difficult to deal with.